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CRM · head to head

Bigin vs Priority Software

Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Rated
-
Full reviewWebsite
Priority Software logo

Priority Software

ERP

Affordable cloud ERP for small businesses

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Only Bigin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; Priority Software pricing is by quote only, with no published rate, minimum user count, contract term or add on cost for any of the Commercial, Manufacturing, POS or Optima PMS plans
  • They diverge on capability: Bigin covers Multiple pipelines, Priority Software covers Financial management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigin and Priority Software actually diverge.

Attributes where Bigin and Priority Software differ
AttributeBiginPriority Software
Starting priceFree$400/month
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, watchOSCloud, Web, Mobile
CategoryCRMERP
FoundedUnknown1990

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

Only in Priority Software

  • Financial management
  • Inventory
  • Supply chain
  • CRM
  • Reporting
  • REST APIs
  • Webhooks
  • Third-party systems

What people use each for

The jobs each tool is most often brought in to do.

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not Priority Software
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not Priority Software
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not Priority Software
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not Priority Software

Priority Software

  • ERP for small and mid sized commercial and manufacturing businessesnot Bigin
  • Running retail point of sale alongside back office ERPnot Bigin
  • Property management for hospitality through the Optima PMS plannot Bigin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

Priority Software

  • Pricing is by quote only, with no published rate, minimum user count, contract term or add on cost for any of the Commercial, Manufacturing, POS or Optima PMS plans
  • Point of sale, manufacturing and hospitality capabilities are sold as separate plans rather than one product

Pricing, plan by plan

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

Priority Software

$400/month
  • Starter$400/month
    • Core ERP modules
    • Financial management
    • Inventory
  • Professional$900/month
    • All modules
    • Advanced features
    • Priority support

Which should you pick?

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Choose Priority Software if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want inventory.
Priority Software review

Questions people ask

Is Bigin or Priority Software better?
Neither clearly leads. Bigin starts at Free and Priority Software at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigin or Priority Software?
Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $400/month for Priority Software.
Does Bigin or Priority Software run on more platforms?
Bigin runs on Web, iOS, Android, macOS, watchOS. Priority Software runs on Cloud, Web, Mobile.
Can I use Bigin for free?
Yes. Bigin has a free tier, so you can try it without paying. Priority Software starts at $400/month.
What is Bigin best used for?
Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what Priority Software is typically brought in for.
What can Bigin do that Priority Software cannot?
Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. Priority Software covers Financial management, Inventory, Supply chain, CRM.

Answered from the vendors’ own pages

Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

Priority Software: How much does Priority Software cost?

Priority Software does not publish specific pricing on their website. The site emphasizes custom solutions with the tagline 'Pricing plans that suit your business. Not the other way around.' Visitors are directed to speak with a sales expert for quotes.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

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