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Business Intelligence · head to head

Stripe Dashboard vs Umami

Stripe Dashboard logo

Stripe Dashboard

Business Intelligence

Built-in analytics for Stripe users

From
Free
Rated
-
Full reviewWebsite
Umami logo

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Stripe Dashboard the Stripe Dashboard has no standalone price; it is a free management console bundled with a Stripe merchant account and requires a live account to access, confirmed live and in the 1 Jan 2021 archive capture; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • They diverge on capability: Stripe Dashboard covers Real-time Data, Umami covers Cookie-free tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Stripe Dashboard and Umami actually diverge.

Attributes where Stripe Dashboard and Umami differ
AttributeStripe DashboardUmami
Pricing modelsubscriptionPer month by event count
PlatformsWeb, Mobile, ApiWeb, Linux
CategoryBusiness IntelligenceMarketing
Founded2010Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Stripe Dashboard

  • Real-time Data
  • Custom Reports
  • Revenue Analytics
  • Customer Insights
  • Alerts
  • Stripe Payments
  • Stripe Billing
  • Stripe Connect

Only in Umami

  • Cookie-free tracking
  • Self-hosting
  • Small tracking script
  • Custom events
  • Funnels and goals
  • Multi-site and teams
  • Public dashboards
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Stripe Dashboard

  • MRR trackingnot Umami
  • Churn analysisnot Umami
  • Revenue analyticsnot Umami
  • Subscription metricsnot Umami
  • Financial forecastingnot Umami

Umami

  • A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Stripe Dashboard
  • An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Stripe Dashboard
  • A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Stripe Dashboard
  • A team that wants analytics data in a database they already control so they can query and join it themselvesnot Stripe Dashboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Stripe Dashboard

  • The Stripe Dashboard has no standalone price; it is a free management console bundled with a Stripe merchant account and requires a live account to access, confirmed live and in the 1 Jan 2021 archive capture

Umami

  • There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
  • Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
  • Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
  • Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
  • It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Stripe Dashboard

Free
  • Included with StripeFree
    • Payment Analytics
    • Revenue Reports
    • Customer Data

Umami

Free
  • Self-hostedFree
    • MIT licensed, no licence fee
    • No event limit imposed by the software
    • Unlimited websites and users
  • Cloud HobbyFree
    • Up to 100,000 events per month
    • 3 websites
    • 6 months data retention
  • Cloud Pro$20/month
    • Up to 1,000,000 events per month
    • Unlimited websites
    • Unlimited team members
  • Cloud Business$200/month
    • Up to 10,000,000 events per month
    • All Pro features
    • Higher volume overage rate

Which should you pick?

Choose Stripe Dashboard if

  • You need real-time data.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want custom reports.
Stripe Dashboard review

Choose Umami if

  • You need cookie-free tracking.
  • You want to start without paying.
  • You work on Web, Linux.
  • You also want self-hosting.
Umami review

Questions people ask

Is Stripe Dashboard or Umami better?
Neither clearly leads. Stripe Dashboard starts at Free and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Stripe Dashboard or Umami?
Stripe Dashboard starts at Free and Umami at Free.
Does Stripe Dashboard or Umami run on more platforms?
Stripe Dashboard runs on Web, Mobile, Api. Umami runs on Web, Linux.
Can I use Stripe Dashboard for free?
Both have a free tier, so you can try either at no cost before committing.
What is Stripe Dashboard best used for?
Stripe Dashboard is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Umami is typically brought in for.
What can Stripe Dashboard do that Umami cannot?
Stripe Dashboard covers Real-time Data, Custom Reports, Revenue Analytics, Customer Insights. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

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