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Fleet Management · head to head

Azuga vs IndoorAtlas

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Free plan
No
Full reviewWebsite
IndoorAtlas logo

IndoorAtlas

Maps

Indoor positioning and navigation solutions using the Earth's magnetic field, WiFi, and Bluetooth beacons

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only IndoorAtlas has a free tier, so it costs nothing to try first.
  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; IndoorAtlas requires labor-intensive fingerprinting process, walking every corridor to build magnetic map for each venue
  • They diverge on capability: Azuga covers GPS tracking, IndoorAtlas covers Core Functionality.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Azuga and IndoorAtlas actually diverge.

Attributes where Azuga and IndoorAtlas differ
AttributeAzugaIndoorAtlas
Starting priceOn requestFree
Pricing modelPer-vehicle monthly subscription; published on the vendor sitefreemium
Free tierNoYes
PlatformsWeb, iOS, Android, CloudiOS, Android, Web
CategoryFleet ManagementMaps
FoundedUnknown2012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • GPS tracking
  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in IndoorAtlas

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot IndoorAtlas
  • Service businesses proving arrival times to customersnot IndoorAtlas
  • Reducing fuel and maintenance costs through driving behaviournot IndoorAtlas

IndoorAtlas

  • Routing customers to deals in large retail spacesnot Azuga
  • Guiding visitors through shopping centers and airportsnot Azuga
  • Optimizing workplace space with movement analyticsnot Azuga
  • Tracking dwell times and visitor movement patternsnot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

IndoorAtlas

  • Requires labor-intensive fingerprinting process, walking every corridor to build magnetic map for each venue
  • Magnetic signatures degrade over time, requiring periodic re-fingerprinting as the environment changes
  • Magnetic interference from external sources and devices disrupts positioning accuracy
  • Positioning inconsistent across different smartphone models due to magnetometer heterogeneity
  • High cost to deploy and maintain, with expensive implementation for wide-scale adaptation

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

IndoorAtlas

Free
  • TrialFree
    • 1 venue
    • 10 end-users
    • 14 days data retention
  • Develop Lite$59/month
    • 1 venue
    • 20 end-users
    • 30 days data retention
  • Develop$400/month
    • unlimited venues
    • 50 end-users
    • 1 hour monthly support
  • Pro$349/month per venue
    • unlimited venues and end-users
    • supports up to 10,000 m² per venue
    • basic technical support

Which should you pick?

Choose Azuga if

  • You need gps tracking.
  • You work on Web, iOS, Android, Cloud.
  • You also want driver scorecards.
Azuga review

Choose IndoorAtlas if

  • You need core functionality.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want user interface.
IndoorAtlas review

Questions people ask

Is Azuga or IndoorAtlas better?
Neither clearly leads. Azuga starts at On request and IndoorAtlas at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or IndoorAtlas?
IndoorAtlas has a free tier; the other does not. Paid plans start at On request for Azuga and Free for IndoorAtlas.
Does Azuga or IndoorAtlas run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. IndoorAtlas runs on iOS, Android, Web.
Can I use IndoorAtlas for free?
Yes. IndoorAtlas has a free tier, so you can try it without paying. Azuga starts at On request.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what IndoorAtlas is typically brought in for.
What can Azuga do that IndoorAtlas cannot?
Azuga covers GPS tracking, Driver scorecards, Dashcams, Maintenance reminders. IndoorAtlas covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

IndoorAtlas: How does IndoorAtlas determine positioning without beacons or hardware?

IndoorAtlas uses patented geomagnetic fusion technology that maps the Earth's magnetic field patterns inside buildings through a process called magnetic fingerprinting. The technology combines magnetometer data with other sensors like WiFi and Bluetooth for robust positioning.

Source
Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

IndoorAtlas: What is the initial setup process for IndoorAtlas?

Setup requires fingerprinting the venue by systematically walking through all corridors and spaces to build a magnetic map. The platform then identifies problematic areas through red (conflicting data), blue (insufficient coverage), and path orientation errors that require correction before the map is production-ready.

Source
Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

IndoorAtlas: What are IndoorAtlas's pricing plans?

IndoorAtlas offers production subscriptions starting at 349 euros per month per venue, with a development plan at 400 euros per month. A free tier is available for developers to start building.

Source
IndoorAtlas: How accurate is IndoorAtlas positioning?

IndoorAtlas claims industry-leading accuracy down to 50 centimeters using its 6-layer sensor fusion core across diverse environments, though accuracy varies based on building magnetic patterns and requires careful calibration.

Source
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