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Social Media · head to head

Awario vs Grow

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • They diverge on capability: Awario covers Boolean query builder, Grow covers No-code Setup.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Grow actually diverge.

Attributes where Awario and Grow differ
AttributeAwarioGrow
Starting price$29/month$500/month
Pricing modelPer month by mention volumesubscription
PlatformsWeb, APIWeb, Mobile, Tv
CategorySocial MediaBusiness Intelligence
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • Salesforce
  • HubSpot
  • QuickBooks

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Grow
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Grow
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Grow
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Grow

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Awario
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Awario
  • ETL, warehousing and visualisation in a single platformnot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Questions people ask

Is Awario or Grow better?
Neither clearly leads. Awario starts at $29/month and Grow at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Grow?
Awario starts at $29/month and Grow at $500/month.
Does Awario or Grow run on more platforms?
Awario runs on Web, API. Grow runs on Web, Mobile, Tv.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Grow is typically brought in for.
What can Awario do that Grow cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

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