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Security & Cybersecurity · head to head

Avast One vs Google Optimize

Avast One logo

Avast One

Security & Cybersecurity

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Avast One covers Antivirus, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Avast One and Google Optimize actually diverge.

Attributes where Avast One and Google Optimize differ
AttributeAvast OneGoogle Optimize
Pricing modelUnknownfreemium
PlatformsWindows, macOS, iOS, AndroidWeb
CategorySecurity & CybersecurityMarketing & Analytics
Founded19881998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot Google Optimize
  • Internet Securitynot Google Optimize
  • Privacy Toolsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Avast One
  • Personalising page content for defined audience segmentsnot Avast One
  • Redirect tests between alternative landing page URLsnot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Avast One or Google Optimize better?
Neither clearly leads. Avast One starts at Free and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or Google Optimize?
Avast One starts at Free and Google Optimize at Free.
Does Avast One or Google Optimize run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. Google Optimize runs on Web.
Can I use Avast One for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what Google Optimize is typically brought in for.
What can Avast One do that Google Optimize cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
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Related pages

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