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Security & Cybersecurity · head to head

Avast One vs VWO

Avast One logo

Avast One

Security & Cybersecurity

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Avast One covers Antivirus, VWO covers A/B testing.

Where they differ

Only the attributes on which Avast One and VWO actually diverge.

Attributes where Avast One and VWO differ
AttributeAvast OneVWO
Pricing modelUnknownusage-based
PlatformsWindows, macOS, iOS, AndroidWeb, iOS, Android, Server-side
CategorySecurity & CybersecurityMarketing & Analytics
Founded19882007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot VWO
  • Internet Securitynot VWO
  • Privacy Toolsnot VWO

VWO

  • A/B testing and multivariate testingnot Avast One
  • Conversion rate optimisationnot Avast One
  • Behavioural analytics and session recordingsnot Avast One
  • Feature experimentation and progressive rolloutsnot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Avast One or VWO better?
Neither clearly leads. Avast One starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or VWO?
Avast One starts at Free and VWO at Free.
Does Avast One or VWO run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Avast One for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what VWO is typically brought in for.
What can Avast One do that VWO cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
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Related pages

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