Softwr

Manufacturing · head to head

Augury vs Rockwell FactoryTalk

Augury logo

Augury

Manufacturing

Machine health monitoring sold as a per-machine annual service including sensors, installation and analyst diagnostics

From
On request
Rated
-
Full reviewWebsite
Rockwell FactoryTalk logo

Rockwell FactoryTalk

Manufacturing

Rockwell Automation software portfolio for HMI, historian, analytics and industrial data

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Augury the per-machine annual fee never stops, so over a five to eight year horizon the total exceeds buying sensors and software outright and running the programme yourself.; Rockwell FactoryTalk factoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • They diverge on capability: Augury covers Halo sensors, Rockwell FactoryTalk covers FactoryTalk View SE and ME.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Augury and Rockwell FactoryTalk actually diverge.

Attributes where Augury and Rockwell FactoryTalk differ
AttributeAuguryRockwell FactoryTalk
PlatformsWeb, iOS, AndroidWindows, Linux, Web, Cloud

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Manufacturing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Augury

  • Halo sensors
  • Diagnostics as a Service
  • Named fault diagnosis
  • Process Health
  • CMMS integration
  • Installation included
  • Fleet views
  • Unlimited users

Only in Rockwell FactoryTalk

  • FactoryTalk View SE and ME
  • FactoryTalk Historian
  • FactoryTalk Optix
  • FactoryTalk Batch
  • FactoryTalk Hub
  • Native Logix tags

What people use each for

The jobs each tool is most often brought in to do.

Augury

  • A food plant with 200 similar motors and pumps and no vibration analyst on staffnot Rockwell FactoryTalk
  • A multi-site manufacturer that needs one reliability picture across plants without standardising their maintenance teamsnot Rockwell FactoryTalk
  • An operator whose capex budget will not approve sensor hardware but whose opex budget will approve a servicenot Rockwell FactoryTalk
  • A site trying to move from calendar-based motor overhauls to condition-based intervals with defensible evidencenot Rockwell FactoryTalk

Rockwell FactoryTalk

  • A plant standardised on ControlLogix that needs supervisory HMI without building and maintaining an OPC layer between controller and screennot Augury
  • A hybrid manufacturer needing ISA-88 batch execution audited against recipes, where FactoryTalk Batch is already validated in the industrynot Augury
  • Consolidating machine-level HMI screens across many Allen-Bradley lines under one tag model and one alarm schemenot Augury
  • Adding a plant historian quickly where the site has Rockwell distribution support but no PI administrator on staffnot Augury

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Augury

  • The per-machine annual fee never stops, so over a five to eight year horizon the total exceeds buying sensors and software outright and running the programme yourself.
  • Coverage is aimed at standard rotating equipment; reciprocating compressors, very low-speed machinery and non-rotating assets are poorly served, so you still need a second monitoring approach.
  • Diagnoses depend on Augurys analysts, which means the quality of your programme is set by a vendor queue you do not control and turnaround is not something you can escalate internally.
  • The sensors and the analytics are one system, so leaving Augury means removing the hardware and starting again; there is no path to keep the sensors and change the software.
  • Pricing is unpublished and negotiated per fleet, so buyers have no benchmark and comparable plants can pay materially different per-machine rates.

Rockwell FactoryTalk

  • FactoryTalk is a brand, not a product, so a quote that says FactoryTalk may cover any of six separately licensed things; buyers repeatedly find that the demo they saw needed View plus Historian plus a Hub subscription.
  • Licensing units differ per product, tags for Historian, display tags and clients for View, another scheme for Optix, which makes forecasting the cost of a plant expansion genuinely hard.
  • The migration of products onto FactoryTalk Hub subscriptions converts what used to be a perpetual licence into an annual payment where lapsing stops the software, changing a capital purchase into an operating one you cannot exit.
  • Value drops sharply outside an Allen-Bradley estate; against a Siemens or Mitsubishi PLC you are back to OPC UA and lose the main reason to buy FactoryTalk at all.
  • There is no public price list and buying is through distribution, so two plants of identical size in the same company can pay materially different amounts depending on when and how they negotiated.

Pricing, plan by plan

Augury

On request
  • Machine Health$undefined/year
    • Flat annual fee per monitored machine
    • Sensors, gateway, connectivity and installation included
    • Unlimited users and unlimited diagnostic reviews

Rockwell FactoryTalk

On request
  • FactoryTalk$undefined/year
    • Sold through Rockwell distribution, not direct or self-service
    • View licensed by display tag count and client seats
    • Historian licensed by tag count

Which should you pick?

Choose Augury if

  • You need halo sensors.
  • You work on Web, iOS, Android.
  • You also want diagnostics as a service.
Augury review

Choose Rockwell FactoryTalk if

  • You need factorytalk view se and me.
  • You work on Windows, Linux, Web, Cloud.
  • You also want factorytalk historian.
Rockwell FactoryTalk review

Questions people ask

Is Augury or Rockwell FactoryTalk better?
Neither clearly leads. Augury starts at On request and Rockwell FactoryTalk at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Augury or Rockwell FactoryTalk?
Augury starts at On request and Rockwell FactoryTalk at On request.
Does Augury or Rockwell FactoryTalk run on more platforms?
Augury runs on Web, iOS, Android. Rockwell FactoryTalk runs on Windows, Linux, Web, Cloud.
What is Augury best used for?
Augury is most often used for a food plant with 200 similar motors and pumps and no vibration analyst on staff, a multi-site manufacturer that needs one reliability picture across plants without standardising their maintenance teams, an operator whose capex budget will not approve sensor hardware but whose opex budget will approve a service, a site trying to move from calendar-based motor overhauls to condition-based intervals with defensible evidence. Of those, a food plant with 200 similar motors and pumps and no vibration analyst on staff and a multi-site manufacturer that needs one reliability picture across plants without standardising their maintenance teams are not what Rockwell FactoryTalk is typically brought in for.
What can Augury do that Rockwell FactoryTalk cannot?
Augury covers Halo sensors, Diagnostics as a Service, Named fault diagnosis, Process Health. Rockwell FactoryTalk covers FactoryTalk View SE and ME, FactoryTalk Historian, FactoryTalk Optix, FactoryTalk Batch.

Answered from the vendors’ own pages

Augury: Do I buy the sensors?

No. Sensors, gateways, connectivity and installation are included in the per-machine annual fee.

Rockwell FactoryTalk: Is FactoryTalk Historian the same as AVEVA PI?

It is built on the PI engine under an OEM arrangement, tuned for Rockwell integration. If you already run PI enterprise-wide, buying Historian too usually duplicates a system you have.

Augury: Is there a per-user licence?

No. The web application allows unlimited users; the meter is monitored machines.

Rockwell FactoryTalk: Can I still buy FactoryTalk perpetually?

Some products yes, but the direction is toward FactoryTalk Hub subscriptions. Confirm per product before assuming a capital purchase is available.

Augury: Who does the diagnosis?

Machine-learning models flag issues and Augury vibration analysts review them before a finding is released to you.

Rockwell FactoryTalk: Does FactoryTalk work with non-Rockwell PLCs?

Yes, through OPC UA and drivers, but the native tag browse advantage disappears and the case for FactoryTalk over a cheaper independent SCADA weakens.

Augury: What happens if we cancel?

The sensors are part of the service and monitoring stops; you do not retain a usable standalone system.

Rockwell FactoryTalk: Where do I find pricing?

You cannot without a distributor. Rockwell publishes no list pricing for the FactoryTalk portfolio.

Share

Related pages

More on Augury

More on Rockwell FactoryTalk

Keep looking

Other head to heads