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Technology · head to head

Asana vs Zeta

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Zeta logo

Zeta

Technology

Cloud native credit card processing and core banking from Bhavin Turakhia's Zeta

From
On request
Rated
-

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Zeta it competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • They diverge on capability: Asana covers Multiple project views, Zeta covers Tachyon card processing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Asana and Zeta actually diverge.

Attributes where Asana and Zeta differ
AttributeAsanaZeta
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, API, Cloud, iOS, Android
Founded2008Unknown

Identical on both: user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Zeta

  • Tachyon card processing
  • Real time authorisation
  • Rewards and offers engine
  • Core banking modules
  • Programme configuration
  • Mobile and web SDKs
  • Fraud and controls
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Zeta
  • Campaign managementnot Zeta
  • Product launchesnot Zeta
  • Event planningnot Zeta
  • Agile & Scrum managementnot Zeta

Zeta

  • A United States bank whose card platform makes launching a new rewards product a multi quarter vendor projectnot Asana
  • An issuer that wants authorisation level controls and real time data rather than end of day filesnot Asana
  • A large fintech launching a credit card programme at scale with custom product logicnot Asana
  • A bank consolidating card and deposit processing onto one modern platformnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Zeta

  • It competes against card processors with decades of production track record, and in card processing an outage is a public event, so a shorter operational history is a genuine risk factor rather than a technicality.
  • Contracts are enterprise scale and quoted with volume minimums, which puts it out of reach of small issuers who would otherwise benefit most from modern tooling.
  • A card portfolio migration runs twelve to twenty four months at minimum, during which the issuer runs two platforms and pays for both.
  • Zeta is a processor rather than a licence holder, so network membership, BIN sponsorship and regulatory obligations remain entirely with the issuer.
  • Public references for large live United States production volumes are fewer than the announcements imply, so diligence should insist on active account counts and uptime history rather than partnership press releases.

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Zeta

On request
  • Tachyon platform$undefined/year
    • Quoted per institution, commonly on active accounts or transaction volume
    • Implementation for a card portfolio migration measured in quarters to years
    • Minimum volume commitments typical on enterprise contracts

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.

Choose Zeta if

  • You need tachyon card processing.
  • You work on Web, API, Cloud, iOS, Android.
  • You also want real time authorisation.

Questions people ask

Is Asana or Zeta better?
Neither clearly leads. Asana starts at Free and Zeta at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Zeta?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and On request for Zeta.
Does Asana or Zeta run on more platforms?
Asana runs on Web, iOS, Android. Zeta runs on Web, API, Cloud, iOS, Android.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Zeta starts at On request.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Zeta is typically brought in for.
What can Asana do that Zeta cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Zeta covers Tachyon card processing, Real time authorisation, Rewards and offers engine, Core banking modules.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Zeta: Which Zeta is this?

The banking technology company founded by Bhavin Turakhia, which builds the Tachyon card processing and core banking platform. Not any similarly named payroll or accounting product.

Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Zeta: What is its strongest use case?

United States credit card issuing and processing, where legacy platforms make product changes slow and expensive.

Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Zeta: Does Zeta provide the BIN or licence?

No. It processes. Network membership, BIN sponsorship and regulatory obligations stay with the issuer.

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