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Technology · head to head

Attio vs Google Chrome

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Google Chrome logo

Google Chrome

Technology

Google's browser, built on Chromium, with the largest market share and the strictest limits on what extensions may do.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Google Chrome manifest V3 replaced blocking webRequest with declarativeNetRequest, which imposes hard caps on the number of filtering rules an extension can apply, so uBlock Origin does not run on Chrome and its Lite version blocks measurably less; if content blocking matters to your users, this is not a setting you can change.
  • They diverge on capability: Attio covers Custom data model, Google Chrome covers Chrome Browser Cloud Management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Google Chrome actually diverge.

Attributes where Attio and Google Chrome differ
AttributeAttioGoogle Chrome
Pricing modelfreemiumUnknown
PlatformsWeb, Ios, Android, ApiWindows, macOS, Linux, iOS, Android
Founded20212008

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Google Chrome

  • Chrome Browser Cloud Management
  • Several hundred policies
  • Site isolation
  • Safe Browsing
  • Profiles
  • DevTools
  • Extended Stable channel
  • Chrome Web Store

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Google Chrome
  • Customer managementnot Google Chrome
  • Deal trackingnot Google Chrome
  • Investor relationsnot Google Chrome
  • Partnership managementnot Google Chrome

Google Chrome

  • Enterprise fleets that need centrally managed browser policy and version reporting at no licensing costnot Attio
  • Web development, where Chrome's DevTools and Lighthouse are the reference tooling and where most users will benot Attio
  • Running enterprise SaaS applications certified only against Chrome, which is common in HR, finance and healthcare softwarenot Attio
  • Environments already using Google Workspace, where profile sign-in, sync and context-aware access are already in placenot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Google Chrome

  • Manifest V3 replaced blocking webRequest with declarativeNetRequest, which imposes hard caps on the number of filtering rules an extension can apply, so uBlock Origin does not run on Chrome and its Lite version blocks measurably less; if content blocking matters to your users, this is not a setting you can change.
  • The browser is the entry point to Google's account, search and advertising business, and the defaults, prompts and sign-in flows all pull towards a Google account; running it fully detached is possible but requires policy and ongoing attention as new prompts are added.
  • Site isolation runs a process per site, which is correct security design and expensive in memory; on machines with 8 GB and users who keep dozens of tabs open it produces genuine slowdowns and support tickets that no configuration removes.
  • The four-week release cadence means a new major version roughly every month, and even Extended Stable delivers one every eight weeks, so any environment that formally certifies browser versions is permanently behind or permanently re-certifying.
  • Because it ships features first and holds the majority of the market, a team that tests only in Chrome builds against Chrome-specific behaviour and finds out about Safari and Firefox breakage from users rather than from CI.
  • Google has reversed direction on Privacy Sandbox repeatedly, announcing third-party cookie deprecation, delaying it several times and then abandoning it in 2025 before retiring several of the replacement APIs, so any advertising or measurement plan built on Chrome's stated roadmap has had to be rebuilt more than once.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Google Chrome

Free

No published plan breakdown. See the Google Chrome review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Google Chrome if

  • You need chrome browser cloud management.
  • You want to start without paying.
  • You work on Windows, macOS, Linux, iOS, Android.
  • You also want several hundred policies.
Google Chrome review

Questions people ask

Is Attio or Google Chrome better?
Neither clearly leads. Attio starts at Free and Google Chrome at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Google Chrome?
Attio starts at Free and Google Chrome at Free.
Does Attio or Google Chrome run on more platforms?
Attio runs on Web, Ios, Android, Api. Google Chrome runs on Windows, macOS, Linux, iOS, Android.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Google Chrome is typically brought in for.
What can Attio do that Google Chrome cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Google Chrome covers Chrome Browser Cloud Management, Several hundred policies, Site isolation, Safe Browsing.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Google Chrome: Why does uBlock Origin no longer work?

Chrome's Manifest V3 removed the blocking webRequest API that it depends on and replaced it with declarativeNetRequest, which limits how many rules an extension may register. uBlock Origin Lite works within those limits and blocks less. Firefox retains the original API.

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Google Chrome: Is Chrome the same as Chromium?

No. Chrome is Chromium plus Google's proprietary additions: certain media codecs, Google account sync, Safe Browsing integration and usage reporting. Chromium builds omit those, which is why some sites' video playback and sign-in behaviour differ.

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Google Chrome: What does enterprise management cost?

Nothing. Chrome Browser Cloud Management, the administrative policy templates and Extended Stable are all free. This is unusual and is a genuine reason organisations standardise on it.

Google Chrome: How often does it update?

A major version every four weeks on the stable channel, with security updates in between, and every eight weeks on the Extended Stable channel intended for managed fleets.

Google Chrome: Is Chrome on iPhone actually Chrome?

No. Apple's platform rules mean it runs on WebKit, so on iOS you get Chrome's interface, sync and account integration on top of Safari's engine, not Blink.

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