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Technology · head to head

Attio vs Coda

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Coda logo

Coda

Technology

The doc that brings it all together

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Coda mobile apps are significantly weaker than competitors with sign-in issues and poor performance
  • They diverge on capability: Attio covers Custom data model, Coda covers Interactive documents.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Coda actually diverge.

Attributes where Attio and Coda differ
AttributeAttioCoda
Pricing modelfreemiumUnknown
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded20212014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Outlook
  • Zapier

Only in Coda

  • Interactive documents
  • Tables as databases
  • Formulas
  • Automation
  • Packs (integrations)
  • Mobile apps
  • Google Calendar
  • Figma

Both cover

  • Real-time collaboration
  • Templates
  • Gmail
  • Slack
  • SOC2
  • GDPR
  • SSO

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Coda
  • Customer managementnot Coda
  • Deal trackingnot Coda
  • Investor relationsnot Coda
  • Partnership managementnot Coda

Coda

  • Meeting notesnot Attio
  • Project trackersnot Attio
  • Product roadmapsnot Attio
  • Team wikisnot Attio
  • OKR trackingnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Coda

  • Mobile apps are significantly weaker than competitors with sign-in issues and poor performance
  • No offline mode limits accessibility
  • Limited direct import and export options, no native Markdown or workspace-level Word export
  • Requires significant time investment to master compared to simpler alternatives

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Coda

Free

No published plan breakdown. See the Coda review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Coda if

  • You need interactive documents.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want tables as databases.
Coda review

Questions people ask

Is Attio or Coda better?
Neither clearly leads. Attio starts at Free and Coda at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Coda?
Attio starts at Free and Coda at Free.
Does Attio or Coda run on more platforms?
Attio runs on Web, Ios, Android, Api. Coda runs on Web, iOS, Android.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Coda is typically brought in for.
What can Attio do that Coda cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Coda covers Interactive documents, Tables as databases, Formulas, Automation. Both handle Real-time collaboration, Templates, Gmail, Slack.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Coda: How is Coda priced?

Coda uses Doc Maker billing with a free plan available. Pro tier is $10/Doc Maker/month, Team is $30/Doc Maker/month, and Enterprise is custom pricing. Only users who create or edit doc structure pay; viewers and editors are free. 17% discount when paying annually.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Coda: What integrations does Coda support?

Coda integrates with 600+ applications through its Packs ecosystem, including Slack, Salesforce, Jira, GitHub, Figma, Google Workspace, and Microsoft 365, allowing seamless workflow automation and data sync.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Coda: Does Coda have AI capabilities?

Yes, Coda AI and Coda Brain provide AI-assisted writing, table summarization, automation generation, and knowledge retrieval. AI capabilities are available starting from the Pro tier rather than being enterprise-only.

Source
Coda: What are Coda's main limitations?

Weak mobile apps with sign-in issues and laggy performance, no offline mode, limited direct import options, no native Markdown or Word workspace export, and steeper learning curve than Notion for new users.

Source
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