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Technology · head to head

Attio vs Octopus Deploy

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
Octopus Deploy logo

Octopus Deploy

Developer Tools

Continuous delivery and runbook automation for releases

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Octopus Deploy free tier caps at 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks and 1 space
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Octopus Deploy actually diverge.

Attributes where Attio and Octopus Deploy differ
AttributeAttioOctopus Deploy
Pricing modelfreemiumsubscription
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Octopus Deploy

Nothing recorded that Attio does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Octopus Deploy
  • Customer managementnot Octopus Deploy
  • Deal trackingnot Octopus Deploy
  • Investor relationsnot Octopus Deploy
  • Partnership managementnot Octopus Deploy

Octopus Deploy

  • Automating software deployments across development, testing, productionnot Attio
  • Automating emergency tasks like website failover and incident responsenot Attio
  • Managing multi-tenant deployments without duplicating configurationnot Attio
  • Tracking DORA metrics and enforcing deployment approval gatesnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Octopus Deploy

  • Free tier caps at 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks and 1 space
  • Annual billing is the only option for both Octopus Cloud and Octopus Server; there is no monthly plan
  • Professional cloud tier is $4,330 per year and Enterprise cloud is $24,600 per year, with tenants and machines sold as add-ons beyond the free allotment

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Octopus Deploy

Free
  • FreeFree
    • 10 projects
    • 10 tenants
    • 10 machines
  • Professional (Cloud)$4330/year
    • Up to 100 projects
    • Unlimited spaces and users
    • Tenants and machines available as add-ons
  • Professional (Server)$2080/year
    • Up to 100 projects
    • Unlimited spaces and users
    • Tenants and machines available as add-ons
  • Enterprise (Cloud)$24600/year
    • 100+ projects supported
    • Unlimited spaces and users
    • 20 concurrent tasks

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Octopus Deploy if

  • You want to start without paying.
Octopus Deploy review

Questions people ask

Is Attio or Octopus Deploy better?
Neither clearly leads. Attio starts at Free and Octopus Deploy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Octopus Deploy?
Attio starts at Free and Octopus Deploy at Free.
Does Attio or Octopus Deploy run on more platforms?
Attio runs on Web, Ios, Android, Api. Octopus Deploy runs on Web.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Octopus Deploy is typically brought in for.
What can Attio do that Octopus Deploy cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Octopus Deploy: How much does Octopus Deploy cost?

Octopus Deploy offers a free tier at $0/year with limits on projects (10), users (10), and tenants (10). Professional plans start at $2,080/year for self-hosted or $4,330/year for cloud hosting.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Octopus Deploy: What does the free Octopus Deploy tier include?

The free tier includes 10 projects, 10 tenants, 10 machines, 10 users, 5 concurrent tasks, 1TB file storage, 100GB database storage, and community support only.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Octopus Deploy: Can I try Octopus Deploy for free before purchasing?

Yes, a free tier is available with unlimited duration but capped usage, plus a 30-day free trial with full Enterprise features is offered to evaluate the platform.

Source
Octopus Deploy: What are the Enterprise pricing differences between Cloud and Server hosting?

Enterprise Cloud hosting costs $24,600/year and includes 20 concurrent tasks and 24/7 support. Enterprise Server self-hosted costs $15,600/year with flexible concurrent task configuration and 24/7 support.

Source
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