Softwr

Technology · head to head

Attio vs HCP Terraform

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Free plan
Yes
Full reviewWebsite
HCP Terraform logo

HCP Terraform

Developer Tools

Infrastructure as code provisioning and management, formerly Terraform Cloud

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; HCP Terraform legacy free version deprecated; no current freemium tier
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and HCP Terraform actually diverge.

Attributes where Attio and HCP Terraform differ
AttributeAttioHCP Terraform
Pricing modelfreemiumusage-based
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyDeveloper Tools
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in HCP Terraform

Nothing recorded that Attio does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot HCP Terraform
  • Customer managementnot HCP Terraform
  • Deal trackingnot HCP Terraform
  • Investor relationsnot HCP Terraform
  • Partnership managementnot HCP Terraform

HCP Terraform

  • Infrastructure as Code managementnot Attio
  • Cloud resource provisioningnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

HCP Terraform

  • Legacy free version deprecated; no current freemium tier
  • New users receive $500 credit but still require usage to continue service
  • Terraform Enterprise requires custom pricing

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

HCP Terraform

Free
  • Essentials$0.1/month
    • Per resource pricing
    • Remote state storage
    • VCS connection
  • Standard$0.47/month
    • Per resource pricing
    • Essentials features plus unlimited modules
    • Module deprecation
  • Premium$0.99/month
    • Per resource pricing
    • Standard features plus module revocation
    • Waypoint actions

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose HCP Terraform if

  • You want to start without paying.
HCP Terraform review

Questions people ask

Is Attio or HCP Terraform better?
Neither clearly leads. Attio starts at Free and HCP Terraform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or HCP Terraform?
Attio starts at Free and HCP Terraform at Free.
Does Attio or HCP Terraform run on more platforms?
Attio runs on Web, Ios, Android, Api. HCP Terraform runs on Web.
Can I use Attio for free?
Both have a free tier, so you can try either at no cost before committing.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what HCP Terraform is typically brought in for.
What can Attio do that HCP Terraform cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
HCP Terraform: How much does HCP Terraform cost?

HCP Terraform uses per-resource pricing starting at $0.10/month/resource for Essentials, $0.47/month/resource for Standard, and $0.99/month/resource for Premium.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
HCP Terraform: Does HCP Terraform offer a free tier?

No, the legacy free version has been deprecated. However, new users receive $500 credit to try the service.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
HCP Terraform: What does the Standard plan include?

Standard plan at $0.47/month/resource includes unlimited modules, module deprecation, team notifications, no-code provisioning, and Waypoint templates.

Source
Share

Related pages

More on Attio

More on HCP Terraform

Keep looking

Other head to heads