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Technology · head to head

Attio vs PagerDuty

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
PagerDuty logo

PagerDuty

Technology

Real-time operations for real-time business

From
$21/month
Rated
-

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; PagerDuty aIOps, status pages, and live call routing are expensive add-ons not included in base plans, significantly increasing total cost
  • They diverge on capability: Attio covers Custom data model, PagerDuty covers Incident response.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and PagerDuty actually diverge.

Attributes where Attio and PagerDuty differ
AttributeAttioPagerDuty
Starting priceFree$21/month
Pricing modelfreemiumUnknown
Free tierYesNo
Founded20212009

Identical on both: platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in PagerDuty

  • Incident response
  • On-call management
  • Alert grouping
  • Escalation policies
  • Mobile incident management
  • Postmortems
  • Status pages
  • Event intelligence

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot PagerDuty
  • Customer managementnot PagerDuty
  • Deal trackingnot PagerDuty
  • Investor relationsnot PagerDuty
  • Partnership managementnot PagerDuty

PagerDuty

  • Incident managementnot Attio
  • On-call schedulingnot Attio
  • Real-time alertingnot Attio
  • Service reliabilitynot Attio
  • Digital operationsnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

PagerDuty

  • AIOps, status pages, and live call routing are expensive add-ons not included in base plans, significantly increasing total cost
  • Complex escalation policies require workarounds for scheduling patterns beyond basic weekly rotations
  • 5-user minimum requirement forces costs even for small teams, with forced Business tier upgrades adding $12,000+ annually for larger teams

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

PagerDuty

$21/month

No published plan breakdown. See the PagerDuty review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.

Choose PagerDuty if

  • You need incident response.
  • You work on Web, Ios, Android, Api.
  • You also want on-call management.

Questions people ask

Is Attio or PagerDuty better?
Neither clearly leads. Attio starts at Free and PagerDuty at $21/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or PagerDuty?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $21/month for PagerDuty.
Does Attio or PagerDuty run on more platforms?
Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. PagerDuty starts at $21/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what PagerDuty is typically brought in for.
What can Attio do that PagerDuty cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. PagerDuty covers Incident response, On-call management, Alert grouping, Escalation policies. Both handle Slack, SOC2, GDPR.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
PagerDuty: What is the minimum cost to use PagerDuty?

PagerDuty requires a minimum of 5 users per account. The Professional plan starts at $21 per user per month ($105/month minimum), with annual billing providing 16% discount.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
PagerDuty: What integrations does PagerDuty support?

PagerDuty integrates with 750+ monitoring, ticketing, and collaboration tools including Datadog, Slack, Jira, ServiceNow, New Relic, and Nagios.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
PagerDuty: How much does AIOps cost in PagerDuty?

AIOps Intelligence is sold separately as an add-on starting at $699 per month, and is not included in any of the base plans.

Source
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