Technology · head to head
Attio vs Auth0
Attio
Technology
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
The short version
- Only Auth0 has a free tier, so it costs nothing to try first.
- Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
- They diverge on capability: Attio covers Custom data model, Auth0 covers Universal login.
Where they differ
Only the attributes on which Attio and Auth0 actually diverge.
Identical on both: user rating (Not yet rated), category (Technology).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Real-time collaboration
- Templates
Only in Auth0
- Universal login
- Social login
- Multi-factor authentication
- Passwordless
- User management
- Anomaly detection
- Extensibility
- Machine to machine
Both cover
- Slack
- Segment
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Attio
- Sales pipelinenot Auth0
- Customer managementnot Auth0
- Deal trackingnot Auth0
- Investor relationsnot Auth0
- Partnership managementnot Auth0
Auth0
- B2C authenticationnot Attio
- B2B authenticationnot Attio
- B2E authenticationnot Attio
- API securitynot Attio
- Mobile app securitynot Attio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
Auth0
- Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
- Advanced features like MFA and RBAC only available on paid Essentials tier and above
- Ownership by Okta introduces risk that independent product roadmap may change
Pricing, plan by plan
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
Auth0
Free- FreeFree
- Up to 25,000 monthly active users
- Basic authentication
- Email/password login
- Essentials (B2C)$35/month
- Unlimited MAUs beyond free tier
- Multi-Factor Authentication
- Role-Based Access Control
- Professional (B2C)$240/month
- All Essentials features
- Advanced security
- Custom branding
Which should you pick?
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Choose Auth0 if
- You need universal login.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want social login.
Questions people ask
- Is Attio or Auth0 better?
- Neither clearly leads. Attio starts at $29/month and Auth0 at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attio or Auth0?
- Auth0 has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Auth0.
- Does Attio or Auth0 run on more platforms?
- Attio runs on Web, Ios, Android, Api. Auth0 runs on Web, iOS, Android.
- Can I use Auth0 for free?
- Yes. Auth0 has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Attio best used for?
- Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Auth0 is typically brought in for.
- What can Attio do that Auth0 cannot?
- Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Both handle Slack, Segment, SOC2, GDPR.
Answered from the vendors’ own pages
Auth0: How much does Auth0 cost?
Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.
SourceAuth0: Does Auth0 include Multi-Factor Authentication?
No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.
SourceAuth0: Is Auth0 independent or part of a larger company?
Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.
SourceAuth0: Who should use Auth0 vs Okta?
Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.
Source