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Technology · head to head

Attio vs Attribution

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attio covers Custom data model, Attribution covers First-party data attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Attribution actually diverge.

Attributes where Attio and Attribution differ
AttributeAttioAttribution
Starting priceFree$2000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api
CategoryTechnologyMarketing
Founded20212020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Attribution
  • Customer managementnot Attribution
  • Deal trackingnot Attribution
  • Investor relationsnot Attribution
  • Partnership managementnot Attribution

Attribution

  • Marketing attributionnot Attio
  • ROI trackingnot Attio
  • Privacy-compliant trackingnot Attio
  • First-party datanot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Attribution

Nothing recorded yet. See the Attribution review.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Questions people ask

Is Attio or Attribution better?
Neither clearly leads. Attio starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Attribution?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $2000/month for Attribution.
Does Attio or Attribution run on more platforms?
Attio runs on Web, Ios, Android, Api. Attribution runs on Web, Mobile, Api.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Attribution is typically brought in for.
What can Attio do that Attribution cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
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