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Software · head to head

Asana vs Fathom Analytics

Asana logo

Asana

Software

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Asana covers Multiple project views, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Asana and Fathom Analytics actually diverge.

Attributes where Asana and Fathom Analytics differ
AttributeAsanaFathom Analytics
Starting priceFree$14/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded20082014

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Fathom Analytics
  • Campaign managementnot Fathom Analytics
  • Product launchesnot Fathom Analytics
  • Event planningnot Fathom Analytics
  • Agile & Scrum managementnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Asana
  • A lightweight Google Analytics replacementnot Asana
  • Tracking many sites from one accountnot Asana
  • Long-term historical reporting while subscribednot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Asana or Fathom Analytics better?
Neither clearly leads. Asana starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Fathom Analytics?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and $14/month for Fathom Analytics.
Does Asana or Fathom Analytics run on more platforms?
Asana runs on Web, iOS, Android. Fathom Analytics runs on Web.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Fathom Analytics is typically brought in for.
What can Asana do that Fathom Analytics cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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