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Technology · head to head

Asana vs Google Analytics

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

All industries

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Asana covers Multiple project views, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Asana and Google Analytics actually diverge.

Attributes where Asana and Google Analytics differ
AttributeAsanaGoogle Analytics
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb
CategoryTechnologyAll industries
Founded20081998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Both cover

  • Salesforce
  • SOC2
  • ISO27001

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Google Analytics
  • Campaign managementnot Google Analytics
  • Product launchesnot Google Analytics
  • Event planningnot Google Analytics
  • Agile & Scrum managementnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Asana
  • Event tracking and user behaviour analysisnot Asana
  • Traffic source and conversion trackingnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Asana or Google Analytics better?
Neither clearly leads. Asana starts at Free and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Google Analytics?
Asana starts at Free and Google Analytics at Free.
Does Asana or Google Analytics run on more platforms?
Asana runs on Web, iOS, Android. Google Analytics runs on Web.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Google Analytics is typically brought in for.
What can Asana do that Google Analytics cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Both handle Salesforce, SOC2, ISO27001.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
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Related pages

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