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Software · head to head

Asana vs Ruler Analytics

Asana logo

Asana

Software

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Asana has a free tier, so it costs nothing to try first.
  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Asana covers Multiple project views, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Asana and Ruler Analytics actually diverge.

Attributes where Asana and Ruler Analytics differ
AttributeAsanaRuler Analytics
Starting priceFree£299/month
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb
Founded20082012

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Salesforce
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Ruler Analytics
  • Campaign managementnot Ruler Analytics
  • Product launchesnot Ruler Analytics
  • Event planningnot Ruler Analytics
  • Agile & Scrum managementnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Asana
  • ROI measurementnot Asana
  • Lead trackingnot Asana
  • Revenue attributionnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Asana or Ruler Analytics better?
Neither clearly leads. Asana starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Ruler Analytics?
Asana has a free tier; the other does not. Paid plans start at Free for Asana and £299/month for Ruler Analytics.
Does Asana or Ruler Analytics run on more platforms?
Asana runs on Web, iOS, Android. Ruler Analytics runs on Web.
Can I use Asana for free?
Yes. Asana has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Ruler Analytics is typically brought in for.
What can Asana do that Ruler Analytics cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Salesforce, SOC2.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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