Software · head to head
Asana vs Funnel.io

Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Only Asana has a free tier, so it costs nothing to try first.
- Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- They diverge on capability: Asana covers Multiple project views, Funnel.io covers Multi-channel data aggregation.
Where they differ
Only the attributes on which Asana and Funnel.io actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Asana
- Multiple project views
- Task dependencies
- Milestones
- Portfolios
- Goals & OKRs
- Workflow automation
- Resource management
- Reporting dashboards
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Attribution modeling
- Automated alerts
Both cover
- Salesforce
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Asana
- Project planning & trackingnot Funnel.io
- Campaign managementnot Funnel.io
- Product launchesnot Funnel.io
- Event planningnot Funnel.io
- Agile & Scrum managementnot Funnel.io
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Asana
- Exporting blended marketing data to BI tools and warehousesnot Asana
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Asana
- The free Personal tier is capped at 2 users, so it does not cover a small team
- Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
- Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
- Salesforce, Tableau and Power BI integrations are Advanced or above
- Monthly billing costs more, at $13.49 and $30.49 against the annual rates
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Pricing, plan by plan
Asana
FreeNo published plan breakdown. See the Asana review.
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Which should you pick?
Choose Asana if
- You need multiple project views.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want task dependencies.
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Questions people ask
- Is Asana or Funnel.io better?
- Neither clearly leads. Asana starts at Free and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Asana or Funnel.io?
- Asana has a free tier; the other does not. Paid plans start at Free for Asana and $299/month for Funnel.io.
- Does Asana or Funnel.io run on more platforms?
- Asana runs on Web, iOS, Android. Funnel.io runs on Web, Mobile, Api.
- Can I use Asana for free?
- Yes. Asana has a free tier, so you can try it without paying. Funnel.io starts at $299/month.
- What is Asana best used for?
- Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Funnel.io is typically brought in for.
- What can Asana do that Funnel.io cannot?
- Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Salesforce, SOC2.
Answered from the vendors’ own pages
Asana: Does Asana have a free tier?
Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.
SourceAsana: What is the starting price for Asana paid plans?
Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.
SourceAsana: Does Asana integrate with other work tools?
Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.
SourceRelated pages
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