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Technology · head to head

Asana vs Insightly

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Insightly logo

Insightly

CRM

CRM & project management for any business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • They diverge on capability: Asana covers Multiple project views, Insightly covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Asana and Insightly actually diverge.

Attributes where Asana and Insightly differ
AttributeAsanaInsightly
Pricing modelUnknownsubscription
CategoryTechnologyCRM
Founded20082010

Identical on both: starting price (Free), free tier (Yes), platforms (Web, iOS, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Insightly

  • Contact management
  • Deal tracking
  • Project management
  • Task management
  • Email integration
  • Reporting
  • Mobile app
  • Mailchimp

Both cover

  • Slack
  • Google Drive
  • SOC2
  • ISO27001
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Insightly
  • Campaign managementnot Insightly
  • Product launchesnot Insightly
  • Event planningnot Insightly
  • Agile & Scrum managementnot Insightly

Insightly

  • CRM with project delivery tracking after the salenot Asana
  • Managing leads, opportunities and customer projects in one record setnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Insightly

  • Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
  • Workflow automation requires the Professional plan at $49 per user per month
  • AI Copilot is metered by query, at 75 on Plus and 100 on Professional
  • Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
  • CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
  • Sandboxes and audit logging are Enterprise only at $99 per user per month

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Insightly

Free
  • CRM Plus$29/user/month
    • lead and contact management
    • project management
    • advanced reports
  • CRM Professional$49/user/month
    • all Plus features
    • lead assignment/routing
    • workflow automation
  • CRM Enterprise$99/user/month
    • all Professional features
    • sandboxes
    • products/pricebooks/quotes

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Insightly if

  • You need contact management.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Insightly review

Questions people ask

Is Asana or Insightly better?
Neither clearly leads. Asana starts at Free and Insightly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Insightly?
Asana starts at Free and Insightly at Free.
Does Asana or Insightly run on more platforms?
Asana runs on Web, iOS, Android. Insightly runs on Web, Ios, Android.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Insightly is typically brought in for.
What can Asana do that Insightly cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Insightly covers Contact management, Deal tracking, Project management, Task management. Both handle Slack, Google Drive, SOC2, ISO27001.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Insightly: How much does Insightly CRM cost?

Insightly CRM plans are priced per user per month when billed annually: Plus at $29, Professional at $49 (the most popular option), and Enterprise at $99. All plans include a 14-day free trial that requires no credit card.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Insightly: Is there a free trial for Insightly?

Yes, Insightly offers a 14-day free trial across most products with no credit card required, allowing you to test CRM, Marketing Automation, Support & Ticketing, and AppConnect features.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Insightly: What record storage limits apply to Insightly CRM plans?

Insightly CRM Plus includes 100,000 records, Professional includes 250,000 records, and Enterprise includes 500,000 records. File storage increases from 10 GB on Plus to 100 GB on Professional and 250 GB on Enterprise.

Source
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