Softwr

Technology · head to head

Amplitude vs AppsFlyer

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
AppsFlyer logo

AppsFlyer

Mobile Development

Mobile attribution and marketing analytics measuring which campaigns produced which installs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; AppsFlyer pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.
  • They diverge on capability: Amplitude covers Event tracking, AppsFlyer covers Multi touch install attribution.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Amplitude and AppsFlyer actually diverge.

Attributes where Amplitude and AppsFlyer differ
AttributeAmplitudeAppsFlyer
Starting priceFreeOn request
Pricing modelUnknownPer attributed conversion
Free tierYesNo
PlatformsWeb, Ios, Android, ApiiOS, Android, Web
CategoryTechnologyMobile Development
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in AppsFlyer

  • Multi touch install attribution
  • SKAdNetwork and iOS aggregation
  • Deep linking
  • Fraud protection
  • Raw data export
  • Incrementality testing

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot AppsFlyer
  • Feature adoption trackingnot AppsFlyer
  • Conversion rate optimizationnot AppsFlyer
  • Customer journey mappingnot AppsFlyer
  • Retention improvementnot AppsFlyer

AppsFlyer

  • An app spending meaningfully on paid acquisition across several networks that need reconciling against one source of truthnot Amplitude
  • Publishers who suspect they are paying for fraudulent installs and want them rejected before billingnot Amplitude
  • Teams that must move event level marketing data into a warehouse for their own modellingnot Amplitude
  • Apps running deferred deep links from web, email and social into specific in app contentnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

AppsFlyer

  • Pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.
  • iOS attribution lost genuine capability when App Tracking Transparency arrived, and a good deal of what the interface now shows is modelled rather than observed, which the reports do not always make obvious.
  • The headline price covers attribution only; deep linking, fraud protection, audiences and raw data export are separate modules, so the quoted figure and the invoice differ substantially.
  • Self attributing networks such as Meta and Google report their own numbers, and reconciling those against AppsFlyer is ongoing work that no vendor eliminates.
  • Historic attribution data does not transfer between measurement partners, so switching vendors resets year on year comparisons and effectively locks in the incumbent after a couple of years.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

AppsFlyer

On request
  • AppsFlyer$undefined/year
    • Annual commitment purchasing a volume of attributed conversions, with overage charged above it
    • Deep linking, fraud protection, audiences and raw data export are priced as separate modules

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose AppsFlyer if

  • You need multi touch install attribution.
  • You work on iOS, Android, Web.
  • You also want skadnetwork and ios aggregation.
AppsFlyer review

Questions people ask

Is Amplitude or AppsFlyer better?
Neither clearly leads. Amplitude starts at Free and AppsFlyer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or AppsFlyer?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for AppsFlyer.
Does Amplitude or AppsFlyer run on more platforms?
Amplitude runs on Web, Ios, Android, Api. AppsFlyer runs on iOS, Android, Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. AppsFlyer starts at On request.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what AppsFlyer is typically brought in for.
What can Amplitude do that AppsFlyer cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. AppsFlyer covers Multi touch install attribution, SKAdNetwork and iOS aggregation, Deep linking, Fraud protection.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
AppsFlyer: How is it priced?

Per attributed conversion against an annual commitment, plus separate fees for the additional modules. Negotiate the commitment carefully.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
AppsFlyer: Did App Tracking Transparency break attribution?

It removed deterministic device level attribution for users who decline tracking. What remains on iOS is aggregated and delayed, and vendors fill the gap with modelling.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
AppsFlyer: Can we take our data if we leave?

You can export raw data while under contract. Attribution history itself does not migrate to another vendor.

Share

Related pages

More on Amplitude

More on AppsFlyer

Keep looking

Other head to heads