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Mobile Development · head to head

Adapty vs AppsFlyer

Adapty logo

Adapty

Mobile Development

In-app subscription and paywall platform, free below 5,000 USD of monthly revenue then 1 percent, with add-ons charged separately

From
Free
Rated
-
Full reviewWebsite
AppsFlyer logo

AppsFlyer

Mobile Development

Mobile attribution and marketing analytics measuring which campaigns produced which installs

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Adapty has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adapty the 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.; AppsFlyer pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.
  • They diverge on capability: Adapty covers Visual paywall builder, AppsFlyer covers Multi touch install attribution.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Adapty and AppsFlyer actually diverge.

Attributes where Adapty and AppsFlyer differ
AttributeAdaptyAppsFlyer
Starting priceFreeOn request
Pricing modelPer month by tracked revenuePer attributed conversion
Free tierYesNo
PlatformsiOS, Android, Web, React Native, FlutteriOS, Android, Web

Identical on both: user rating (Not yet rated), category (Mobile Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adapty

  • Visual paywall builder
  • A/B testing on paywalls
  • Cross-platform entitlements
  • Subscription analytics
  • Refund Saver add-on
  • Attribution and Ads Manager add-ons

Only in AppsFlyer

  • Multi touch install attribution
  • SKAdNetwork and iOS aggregation
  • Deep linking
  • Fraud protection
  • Raw data export
  • Incrementality testing

What people use each for

The jobs each tool is most often brought in to do.

Adapty

  • A growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app releasenot AppsFlyer
  • A small subscription app that wants to stay free longer than the 2,500 USD threshold offered by the main competitornot AppsFlyer
  • Consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing SDKnot AppsFlyer
  • Automating Apple refund responses where a measurable share of revenue is lost to refund requestsnot AppsFlyer

AppsFlyer

  • An app spending meaningfully on paid acquisition across several networks that need reconciling against one source of truthnot Adapty
  • Publishers who suspect they are paying for fraudulent installs and want them rejected before billingnot Adapty
  • Teams that must move event level marketing data into a warehouse for their own modellingnot Adapty
  • Apps running deferred deep links from web, email and social into specific in app contentnot Adapty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adapty

  • The 1 percent headline is only the base rate; Refund Saver at 0.2 percent of revenue, Ads Manager at 3.5 percent of ad spend, Attribution at 0.03 USD per install and Adapty Mail at a 20 percent revenue share stack on top and are individually easy to switch on.
  • Revenue is calculated before platform fees, so the fee applies to money Apple and Google have already taken a 15 to 30 percent cut of, making the effective rate on received cash noticeably higher than the quoted figure.
  • Adapty Mail at a 20 percent revenue share is a large ongoing cost for a channel most teams would otherwise run through an email platform they already pay a flat fee for.
  • The integration ecosystem, third-party tutorials and hiring pool are smaller than the category leader, so engineers are less likely to have used it before and edge cases have fewer public answers.
  • Paywall configuration and entitlement state live with the vendor, so a migration later means rebuilding both the billing integration and every paywall the marketing team has created.

AppsFlyer

  • Pricing is per attributed conversion on an annual commitment, so a successful quarter raises the measurement bill in step with media spend and overage rates above the commitment are usually punitive.
  • iOS attribution lost genuine capability when App Tracking Transparency arrived, and a good deal of what the interface now shows is modelled rather than observed, which the reports do not always make obvious.
  • The headline price covers attribution only; deep linking, fraud protection, audiences and raw data export are separate modules, so the quoted figure and the invoice differ substantially.
  • Self attributing networks such as Meta and Google report their own numbers, and reconciling those against AppsFlyer is ongoing work that no vendor eliminates.
  • Historic attribution data does not transfer between measurement partners, so switching vendors resets year on year comparisons and effectively locks in the incumbent after a couple of years.

Pricing, plan by plan

Adapty

Free
  • Pro under thresholdFree
    • Free until monthly revenue reaches 5,000 USD
    • All core features, no tiers and no fixed costs
    • Paywall builder and A/B testing included
  • Pro$undefined/month
    • 1 percent of monthly revenue above the 5,000 USD threshold
    • Refund Saver adds 0.2 percent of monthly revenue
    • Ads Manager adds 3.5 percent of monthly ad spend
  • Enterprise$undefined/year
    • Quoted
    • White-glove onboarding
    • 24/7 dedicated Slack support and a success manager

AppsFlyer

On request
  • AppsFlyer$undefined/year
    • Annual commitment purchasing a volume of attributed conversions, with overage charged above it
    • Deep linking, fraud protection, audiences and raw data export are priced as separate modules

Which should you pick?

Choose Adapty if

  • You need visual paywall builder.
  • You want to start without paying.
  • You work on iOS, Android, Web, React Native, Flutter.
  • You also want a/b testing on paywalls.
Adapty review

Choose AppsFlyer if

  • You need multi touch install attribution.
  • You work on iOS, Android, Web.
  • You also want skadnetwork and ios aggregation.
AppsFlyer review

Questions people ask

Is Adapty or AppsFlyer better?
Neither clearly leads. Adapty starts at Free and AppsFlyer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adapty or AppsFlyer?
Adapty has a free tier; the other does not. Paid plans start at Free for Adapty and On request for AppsFlyer.
Does Adapty or AppsFlyer run on more platforms?
Adapty runs on iOS, Android, Web, React Native, Flutter. AppsFlyer runs on iOS, Android, Web.
Can I use Adapty for free?
Yes. Adapty has a free tier, so you can try it without paying. AppsFlyer starts at On request.
What is Adapty best used for?
Adapty is most often used for a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release, a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor, consolidating subscription analytics and paywall experimentation in one place rather than wiring an analytics tool to a billing sdk, automating apple refund responses where a measurable share of revenue is lost to refund requests. Of those, a growth marketer who needs to test paywall pricing weekly without an engineering ticket or an app release and a small subscription app that wants to stay free longer than the 2,500 usd threshold offered by the main competitor are not what AppsFlyer is typically brought in for.
What can Adapty do that AppsFlyer cannot?
Adapty covers Visual paywall builder, A/B testing on paywalls, Cross-platform entitlements, Subscription analytics. AppsFlyer covers Multi touch install attribution, SKAdNetwork and iOS aggregation, Deep linking, Fraud protection.

Answered from the vendors’ own pages

Adapty: How much does it cost above the free threshold?

1 percent of monthly revenue, measured in USD before platform fees, with billing starting once you exceed 5,000 USD in a 30 day period.

AppsFlyer: How is it priced?

Per attributed conversion against an annual commitment, plus separate fees for the additional modules. Negotiate the commitment carefully.

Adapty: Is the free tier really more generous than RevenueCat?

On the base product yes, 5,000 USD against 2,500 USD of monthly revenue, but add-ons are priced separately where the competitor bundles more into its single rate.

AppsFlyer: Did App Tracking Transparency break attribution?

It removed deterministic device level attribution for users who decline tracking. What remains on iOS is aggregated and delayed, and vendors fill the gap with modelling.

Adapty: Can marketing change paywalls without a release?

Yes, that is the main reason teams choose it; paywalls are configured server side and published without going through app review.

AppsFlyer: Can we take our data if we leave?

You can export raw data while under contract. Attribution history itself does not migrate to another vendor.

Adapty: What does Refund Saver actually do?

It responds to Apple refund requests with transaction evidence to contest them, and it costs an additional 0.2 percent of monthly revenue.

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