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Insurance · head to head

Applied Epic vs Kustomer

Applied Epic logo

Applied Epic

Insurance

The most connected agency management system

From
On request
Rated
-
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Applied Epic covers Policy management, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Applied Epic and Kustomer actually diverge.

Attributes where Applied Epic and Kustomer differ
AttributeApplied EpicKustomer
Pricing modelsubscriptionquote
PlatformsWeb, Windows, Ios, AndroidWeb, Cloud
CategoryInsuranceCustomer Support
Founded19832015

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Applied Epic

  • Policy management
  • Client management
  • Commission tracking
  • Document management
  • Real-time carrier downloads
  • Accounting integration
  • Mobile access
  • IVANS

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Knowledge base
  • Analytics
  • Shopify
  • Magento
  • Facebook

Both cover

  • Workflow automation
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Applied Epic

  • Agency managementnot Kustomer
  • Policy administrationnot Kustomer
  • Commission managementnot Kustomer
  • Client servicingnot Kustomer
  • Carrier connectivitynot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Applied Epic
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Applied Epic
  • Enterprises seeking customer 360 views and advanced workflow automationnot Applied Epic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Applied Epic

Nothing recorded yet. See the Applied Epic review.

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Applied Epic

On request
  • Applied Epic$undefined/month
    • Policy management
    • Commission tracking
    • Client portal
  • Enterprise$undefined/month
    • Everything in Standard
    • Advanced analytics
    • Custom integrations

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Applied Epic if

  • You need policy management.
  • You work on Web, Windows, Ios, Android.
  • You also want client management.
Applied Epic review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Applied Epic or Kustomer better?
Neither clearly leads. Applied Epic starts at On request and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Applied Epic or Kustomer?
Applied Epic starts at On request and Kustomer at On request.
Does Applied Epic or Kustomer run on more platforms?
Applied Epic runs on Web, Windows, Ios, Android. Kustomer runs on Web, Cloud.
What is Applied Epic best used for?
Applied Epic is most often used for agency management, policy administration, commission management, client servicing. Of those, agency management and policy administration are not what Kustomer is typically brought in for.
What can Applied Epic do that Kustomer cannot?
Applied Epic covers Policy management, Client management, Commission tracking, Document management. Kustomer covers Unified customer view, AI automation, Omnichannel, Knowledge base. Both handle Workflow automation, SOC2.

Answered from the vendors’ own pages

Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
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