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Affiliate Marketing · head to head

AnyTrack vs Assembly

AnyTrack logo

AnyTrack

Affiliate Marketing

Conversion tracking for affiliate marketers

From
Free
Free plan
Yes
Full reviewWebsite
Assembly logo

Assembly

Employee Engagement

Employee recognition platform for distributed teams

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: AnyTrack the free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source; Assembly client counts are capped by tier, at 50 on Starter and 500 on Professional
  • They diverge on capability: AnyTrack covers Automatic conversion sync, Assembly covers Social recognition.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AnyTrack and Assembly actually diverge.

Attributes where AnyTrack and Assembly differ
AttributeAnyTrackAssembly
CategoryAffiliate MarketingEmployee Engagement
Founded20182021

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnyTrack

  • Automatic conversion sync
  • Cross-platform tracking
  • Real-time data
  • Attribution modeling
  • API access
  • Google Analytics
  • Facebook Ads
  • Google Ads

Only in Assembly

  • Social recognition
  • Rewards catalog
  • Points system
  • Mobile app
  • Analytics
  • Manager tools
  • Customizable workflow
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

AnyTrack

  • Attributing conversions back to ad platformsnot Assembly
  • Server-side conversion tracking for affiliate and ecommercenot Assembly
  • Syncing conversion data into Meta, Google and TikToknot Assembly
  • Tracking multiple sites from one account on the higher tiersnot Assembly

Assembly

  • Building client onboarding workflows without codingnot AnyTrack
  • Creating invoice and payment apps instantlynot AnyTrack
  • Capturing client intake with budget detailsnot AnyTrack
  • Logging billable hours from app workflowsnot AnyTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnyTrack

  • The free plan covers 5,000 sessions a month, one website, one ad platform and one conversion source
  • Metered on tracked sessions, so a traffic spike raises the bill regardless of conversions
  • The jump from free to Starter is $100 a month
  • Overage runs at $0.40 per 1,000 sessions, falling to $0.20 at volume
  • Website counts are capped by tier, at 3 on Personal and 10 on Advance

Assembly

  • Client counts are capped by tier, at 50 on Starter and 500 on Professional
  • Automation tasks are metered, at 100 a month on Starter and 1,000 on Professional
  • Extra internal users cost $29 each on Professional and $59 on Advanced, on top of the plan
  • Full white-labelling requires Advanced at $499 a month and SSO is Enterprise only at $2,000
  • The workspace locks when a trial lapses and the account may be deleted after 30 days

Pricing, plan by plan

AnyTrack

Free
  • FreeFree
    • 5,000 sessions/month
    • 1 website
    • 1 ad platform integration
  • Starter$100/month
    • 100,000 sessions/month
    • 2 team members
    • 1 website
  • Personal$150/month
    • 500,000 sessions/month
    • 3 websites
    • 2 team members
  • Advance$300/month
    • 3,000,000 sessions/month
    • 10 websites
    • 10 team members

Assembly

Free
  • FreeFree
    • 5 active contacts
    • 1 internal user
    • 50 build credits/month
  • Starter$20/month
    • 50 active contacts
    • 1 internal user
    • 200 build credits/month
  • Professional$90/month
    • 500 active contacts
    • 3 internal users
    • 200 build credits/month
  • Advanced$401/month
    • Unlimited contacts
    • 5 internal users
    • 200 build credits/month

Which should you pick?

Choose AnyTrack if

  • You need automatic conversion sync.
  • You want to start without paying.
  • You also want cross-platform tracking.
AnyTrack review

Choose Assembly if

  • You need social recognition.
  • You want to start without paying.
  • You also want rewards catalog.
Assembly review

Questions people ask

Is AnyTrack or Assembly better?
Neither clearly leads. AnyTrack starts at Free and Assembly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnyTrack or Assembly?
AnyTrack starts at Free and Assembly at Free.
Does AnyTrack or Assembly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AnyTrack for free?
Both have a free tier, so you can try either at no cost before committing.
What is AnyTrack best used for?
AnyTrack is most often used for attributing conversions back to ad platforms, server-side conversion tracking for affiliate and ecommerce, syncing conversion data into meta, google and tiktok, tracking multiple sites from one account on the higher tiers. Of those, attributing conversions back to ad platforms and server-side conversion tracking for affiliate and ecommerce are not what Assembly is typically brought in for.
What can AnyTrack do that Assembly cannot?
AnyTrack covers Automatic conversion sync, Cross-platform tracking, Real-time data, Attribution modeling. Assembly covers Social recognition, Rewards catalog, Points system, Mobile app.

Answered from the vendors’ own pages

AnyTrack: Does AnyTrack offer a free plan?

Yes, the free plan includes 5,000 sessions per month, 1 website, and 1 ad platform integration, with no credit card required.

Source
Assembly: Does Assembly have a free plan?

Yes, Assembly's Free plan is permanently free ($0/month) and includes 5 active contacts, 1 internal user, 50 build credits per month, and 3 apps. The plan never expires.

Source
AnyTrack: What is included in the Advance plan?

Advance plan covers up to 3,000,000 sessions per month, 10 websites, 10 team members, unlimited Conversion API, 10 outgoing webhooks, personalized onboarding, and dedicated support.

Source
Assembly: What do Assembly's paid plans cost and what are the seat limits?

Starter is $20/month (50 contacts, 1 user), Professional is $90/month (500 contacts, 3 users), and Advanced is $401+/month (unlimited contacts, 5 users). Custom enterprise pricing available upon request.

Source
AnyTrack: How much does annual billing save?

Annual billing provides 2 months free, equivalent to a 25% discount on yearly subscription costs.

Source
Assembly: Does Assembly charge for additional build credits or apps beyond the plan limit?

Yes. Extra build credits cost $0.60 per credit. Additional apps beyond the plan limit cost $5/month each. Payment processing fees apply when collecting client payments.

Source
AnyTrack: What do overage sessions cost?

Overage fees range from $0.20 to $0.40 per 1,000 sessions depending on volume.

Source
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