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Technology · head to head

Amplitude vs Oracle Analytics Cloud

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Oracle Analytics Cloud logo

Oracle Analytics Cloud

Business Intelligence

Complete analytics in the cloud

From
$16/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Oracle Analytics Cloud no dedicated mobile application for on-the-go access
  • They diverge on capability: Amplitude covers Event tracking, Oracle Analytics Cloud covers Self-service Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Oracle Analytics Cloud actually diverge.

Attributes where Amplitude and Oracle Analytics Cloud differ
AttributeAmplitudeOracle Analytics Cloud
Starting priceFree$16/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologyBusiness Intelligence
Founded20122016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Oracle Analytics Cloud

  • Self-service Analytics
  • Augmented Analytics
  • Data Preparation
  • Natural Language
  • Mobile
  • Oracle Database
  • Oracle ERP
  • Workday

Both cover

  • Snowflake
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Oracle Analytics Cloud
  • Feature adoption trackingnot Oracle Analytics Cloud
  • Conversion rate optimizationnot Oracle Analytics Cloud
  • Customer journey mappingnot Oracle Analytics Cloud
  • Retention improvementnot Oracle Analytics Cloud

Oracle Analytics Cloud

  • Self-service analyticsnot Amplitude
  • Data explorationnot Amplitude
  • Ad-hoc reportingnot Amplitude
  • Collaborative analysisnot Amplitude
  • Embedded analyticsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Oracle Analytics Cloud

  • No dedicated mobile application for on-the-go access
  • Limited documentation for collecting data from on-premise services
  • Performance issues and occasional software glitches requiring re-login
  • Expensive for small businesses and organizations with limited budgets

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Oracle Analytics Cloud

$16/month
  • Professional$16/month
    • Self-service Analytics
    • Reporting
    • Dashboards
  • Enterprise$80/month
    • Advanced Analytics
    • ML Models
    • Premium Support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Oracle Analytics Cloud if

  • You need self-service analytics.
  • You also want augmented analytics.
Oracle Analytics Cloud review

Questions people ask

Is Amplitude or Oracle Analytics Cloud better?
Neither clearly leads. Amplitude starts at Free and Oracle Analytics Cloud at $16/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Oracle Analytics Cloud?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $16/month for Oracle Analytics Cloud.
Does Amplitude or Oracle Analytics Cloud run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Oracle Analytics Cloud runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Oracle Analytics Cloud starts at $16/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Oracle Analytics Cloud is typically brought in for.
What can Amplitude do that Oracle Analytics Cloud cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Oracle Analytics Cloud covers Self-service Analytics, Augmented Analytics, Data Preparation, Natural Language. Both handle Snowflake, Salesforce.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Oracle Analytics Cloud: What data sources does Oracle Analytics Cloud support?

Oracle Analytics Cloud connects to relational databases, cloud applications, and big data platforms. It integrates with Salesforce, Snowflake, Azure Synapse Analytics, Google BigQuery, Amazon Redshift, and the Oracle ecosystem.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Oracle Analytics Cloud: What are the pricing tiers for Oracle Analytics Cloud?

Oracle Analytics Cloud offers a Professional plan at $16/user/month and an Enterprise plan at $80/user/month. BYOL pricing is $0.3226/OCPU/hour base plus $1.0753/hour (Professional) or $2.1506/hour (Enterprise).

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Oracle Analytics Cloud: Does Oracle Analytics Cloud have a mobile app?

No, Oracle Analytics Cloud lacks a dedicated mobile application, which is considered a significant limitation by users who need mobile access to dashboards and reports.

Source
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