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Amplitude vs Hookdeck

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Free plan
Yes
Full reviewWebsite
Hookdeck logo

Hookdeck

Developer Tools

Event gateway that receives, queues, retries and replays inbound webhooks

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Hookdeck pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • They diverge on capability: Amplitude covers Event tracking, Hookdeck covers Ingest and persist.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Amplitude and Hookdeck actually diverge.

Attributes where Amplitude and Hookdeck differ
AttributeAmplitudeHookdeck
Pricing modelUnknownPer month by delivered event count
PlatformsWeb, Ios, Android, ApiWeb, Linux, macOS, Windows
CategoryTechnologyDeveloper Tools
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Hookdeck

  • Ingest and persist
  • Automatic retries
  • Filters and fan-out
  • Transformations
  • Local development CLI
  • Rate limiting

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Hookdeck
  • Feature adoption trackingnot Hookdeck
  • Conversion rate optimizationnot Hookdeck
  • Customer journey mappingnot Hookdeck
  • Retention improvementnot Hookdeck

Hookdeck

  • A payments integration where losing a Stripe event during a deploy causes an order to go unfulfillednot Amplitude
  • Fanning one provider webhook out to several internal services without each subscribing separatelynot Amplitude
  • Debugging a partner integration by replaying the exact failing payload after shipping a fixnot Amplitude
  • Receiving production-shaped webhooks on a developer laptop without running a public tunnelnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Hookdeck

  • Pricing meters delivered events, so fan-out multiplies the bill: one inbound event routed to four services counts as four deliveries.
  • Free-tier retention is three days, which is shorter than the time it typically takes to notice a failing integration, so the payloads needed for a replay are often already gone.
  • It becomes a single point of failure in front of every third-party integration, and an outage there means every provider webhook queues or fails at once.
  • The transformation layer runs JavaScript in a constrained environment, so anything that needs a database lookup or an external call has to happen downstream instead.
  • For a team already running Kafka or SQS the value is mostly the console and the replay UI, which is a hard cost to justify against infrastructure they already operate.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Hookdeck

Free
  • DeveloperFree
    • Up to ten thousand events per month
    • Three-day retention
    • One user
  • Team$39/month
    • Ten thousand events included
    • Unlimited users
    • Pay as you go metering above the included events
  • Growth$499/month
    • Ten thousand events included plus metered usage
    • Thirty-day retention
    • Uptime and latency SLAs
  • Enterprise$undefined/year
    • Negotiated event volume
    • Custom retention
    • Dedicated support

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Hookdeck if

  • You need ingest and persist.
  • You want to start without paying.
  • You work on Web, Linux, macOS, Windows.
  • You also want automatic retries.
Hookdeck review

Questions people ask

Is Amplitude or Hookdeck better?
Neither clearly leads. Amplitude starts at Free and Hookdeck at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Hookdeck?
Amplitude starts at Free and Hookdeck at Free.
Does Amplitude or Hookdeck run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Hookdeck runs on Web, Linux, macOS, Windows.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Hookdeck is typically brought in for.
What can Amplitude do that Hookdeck cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Hookdeck covers Ingest and persist, Automatic retries, Filters and fan-out, Transformations.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Hookdeck: Is there a free plan?

Yes, ten thousand events a month with three-day retention and one user.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Hookdeck: How is usage counted?

By delivered events, so a single inbound webhook fanned out to three destinations counts as three.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Hookdeck: Can I replay a failed webhook?

Yes, individually or in bulk from the console, with the original payload.

Hookdeck: Does it work for outbound webhooks too?

Yes, the same queueing, retry and observability applies to webhooks you send.

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