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Amplitude vs ClickHouse

Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
ClickHouse logo

ClickHouse

Software

Fast open-source column-oriented database for real-time analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; ClickHouse limited multi-row atomic transactions and expensive UPDATE/DELETE operations unsuitable for transactional systems
  • They diverge on capability: Amplitude covers Event tracking, ClickHouse covers Column-oriented Storage.

Where they differ

Only the attributes on which Amplitude and ClickHouse actually diverge.

Attributes where Amplitude and ClickHouse differ
AttributeAmplitudeClickHouse
PlatformsWeb, Ios, Android, ApiLinux, macOS, Windows (via Docker)
Founded20122021

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in ClickHouse

  • Column-oriented Storage
  • Real-time Analytics
  • SQL Support
  • Linear Scalability
  • Data Compression
  • Vectorized Query Execution
  • Approximate Calculations
  • Kafka

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot ClickHouse
  • Feature adoption trackingnot ClickHouse
  • Conversion rate optimizationnot ClickHouse
  • Customer journey mappingnot ClickHouse
  • Retention improvementnot ClickHouse

ClickHouse

  • Business intelligencenot Amplitude
  • Data warehousingnot Amplitude
  • Real-time analyticsnot Amplitude
  • Reportingnot Amplitude
  • Machine learningnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

ClickHouse

  • Limited multi-row atomic transactions and expensive UPDATE/DELETE operations unsuitable for transactional systems
  • Requires upfront schema design discipline with MergeTree engine choices and sort/partition keys
  • Experimental vector search support, not production-ready for vector operations
  • Different query syntax from standard SQL requiring migration planning
  • Limited JOIN capabilities compared to traditional relational databases
  • Migration complexity with 2-4 weeks estimated for data type mapping and query translation

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

ClickHouse

Free

No published plan breakdown. See the ClickHouse review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose ClickHouse if

  • You need column-oriented storage.
  • You want to start without paying.
  • You work on Linux, macOS, Windows (via Docker).
  • You also want real-time analytics.
ClickHouse review

Questions people ask

Is Amplitude or ClickHouse better?
Neither clearly leads. Amplitude starts at Free and ClickHouse at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or ClickHouse?
Amplitude starts at Free and ClickHouse at Free.
Does Amplitude or ClickHouse run on more platforms?
Amplitude runs on Web, Ios, Android, Api. ClickHouse runs on Linux, macOS, Windows (via Docker).
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what ClickHouse is typically brought in for.
What can Amplitude do that ClickHouse cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. ClickHouse covers Column-oriented Storage, Real-time Analytics, SQL Support, Linear Scalability.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
ClickHouse: What is ClickHouse best used for?

ClickHouse is optimized for analytical workloads on large datasets. It excels at fast aggregations and queries, being 10-100x faster than PostgreSQL on large aggregations.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
ClickHouse: Does ClickHouse support transactions?

ClickHouse has limited transaction support and expensive UPDATE/DELETE operations. It is not suitable for transactional workloads requiring strict ACID guarantees.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
ClickHouse: How does ClickHouse compare to PostgreSQL?

ClickHouse is 10-100x faster for analytics but PostgreSQL is better for transactional workloads. Many teams use both: PostgreSQL for writes via MaterializedPostgreSQL replication to ClickHouse for analytics.

Source
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