Customer Success · head to head
Akita vs Pendo
The short version
- Only Pendo has a free tier, so it costs nothing to try first.
- Each has a real cost: Akita starts at $49 a month with no free tier, only a 14 day trial; Pendo pricing is not publicly available and requires a custom quote
- They diverge on capability: Akita covers Health scores, Pendo covers Product analytics.
Where they differ
Only the attributes on which Akita and Pendo actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Akita
- Health scores
- Customer segments
- Lifecycle stages
- Alerts
- Custom metrics
- Intercom
- Stripe
- Web support
Only in Pendo
- Product analytics
- In-app messaging
- User onboarding
- Feature adoption tracking
- User feedback
- NPS surveys
- Session replay
- Mobile analytics
Both cover
- Salesforce
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
Akita
- Centralising customer data and product activity for a customer success teamnot Pendo
- Building health scores to flag at-risk accountsnot Pendo
- Segmenting customers and triggering automated playbooksnot Pendo
- Identifying expansion revenue opportunitiesnot Pendo
- Task and workflow management for CSMsnot Pendo
Pendo
- User onboardingnot Akita
- Feature adoptionnot Akita
- Product analyticsnot Akita
- User feedback collectionnot Akita
- Digital adoptionnot Akita
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Akita
- Starts at $49 a month with no free tier, only a 14 day trial
- Tier breakdown above the entry price is not published
Pendo
- Pricing is not publicly available and requires a custom quote
- Free tier limited to 500 monthly active users
Pricing, plan by plan
Akita
$160/month- Starter$160/month
- Health scores
- Basic integrations
- Alerts
- Professional$400/month
- Unlimited integrations
- Custom metrics
- API
Pendo
Free- FreeFree
- 500 MAU
- Core analytics
- In-app guides
Which should you pick?
Choose Pendo if
- You need product analytics.
- You want to start without paying.
- You work on Web, Mobile, Desktop.
- You also want in-app messaging.
Questions people ask
- Is Akita or Pendo better?
- Neither clearly leads. Akita starts at $160/month and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Akita or Pendo?
- Pendo has a free tier; the other does not. Paid plans start at $160/month for Akita and Free for Pendo.
- Does Akita or Pendo run on more platforms?
- Akita runs on Web. Pendo runs on Web, Mobile, Desktop.
- Can I use Pendo for free?
- Yes. Pendo has a free tier, so you can try it without paying. Akita starts at $160/month.
- What is Akita best used for?
- Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Pendo is typically brought in for.
- What can Akita do that Pendo cannot?
- Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Both handle Salesforce, HubSpot.
Answered from the vendors’ own pages
Pendo: Does Pendo have a free tier?
Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.
SourcePendo: What is Pendo's core functionality?
Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.
SourcePendo: What CRM systems does Pendo integrate with?
Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.
SourcePendo: What impact does Pendo have on customer retention?
Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.
SourceRelated pages
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