Softwr

Customer Success · head to head

Conga vs Pendo

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Pendo logo

Pendo

SaaS

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pendo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Pendo pricing is not publicly available and requires a custom quote
  • They diverge on capability: Conga covers CPQ, Pendo covers Product analytics.

Where they differ

Only the attributes on which Conga and Pendo actually diverge.

Attributes where Conga and Pendo differ
AttributeCongaPendo
Starting price$50/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, Mobile, Desktop
CategoryCustomer SuccessSaaS
Founded20062013

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Pendo
  • Contract lifecycle management with approvals and e-signaturenot Pendo
  • Configure price quote workflows for complex salesnot Pendo

Pendo

  • User onboardingnot Conga
  • Feature adoptionnot Conga
  • Product analyticsnot Conga
  • User feedback collectionnot Conga
  • Digital adoptionnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Questions people ask

Is Conga or Pendo better?
Neither clearly leads. Conga starts at $50/month and Pendo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Pendo?
Pendo has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for Pendo.
Does Conga or Pendo run on more platforms?
Conga runs on Web. Pendo runs on Web, Mobile, Desktop.
Can I use Pendo for free?
Yes. Pendo has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Pendo is typically brought in for.
What can Conga do that Pendo cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Both handle Salesforce.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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