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Marketing · head to head

Ahrefs vs Domo

Ahrefs logo

Ahrefs

Marketing

Backlink and keyword research platform run on its own web crawler, metered by credits since 2024

From
Free
Rated
-
Full reviewWebsite
Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite

The short version

  • Only Ahrefs has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the April 2024 move from unlimited usage to credits was a real downgrade for existing customers: Lite meters 1,000 credits per user per month and the data tools lock when they are gone, so heavy research on the entry plan now forces an upgrade to Standard at 249 USD.; Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • They diverge on capability: Ahrefs covers Site Explorer, Domo covers 1000+ Connectors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Ahrefs and Domo actually diverge.

Attributes where Ahrefs and Domo differ
AttributeAhrefsDomo
Starting priceFree$30000/year
Pricing modelPer month by credits and usage limitsUnknown
Free tierYesNo
PlatformsWebWeb, Mobile, Api
CategoryMarketingBusiness Intelligence

Identical on both: user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Salesforce
  • Facebook
  • QuickBooks

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Domo
  • Competitor analysisnot Domo
  • Content planningnot Domo
  • Backlink analysisnot Domo
  • Rank trackingnot Domo

Domo

  • Self-service analyticsnot Ahrefs
  • Data explorationnot Ahrefs
  • Ad-hoc reportingnot Ahrefs
  • Collaborative analysisnot Ahrefs
  • Embedded analyticsnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The April 2024 move from unlimited usage to credits was a real downgrade for existing customers: Lite meters 1,000 credits per user per month and the data tools lock when they are gone, so heavy research on the entry plan now forces an upgrade to Standard at 249 USD.
  • Pay-as-you-go credits are charged automatically once enabled, so a busy research month can produce an unbudgeted overage bill rather than a hard stop.
  • Every paid tier includes exactly one user, and additional seats cost 40, 60 or 80 USD a month by tier, so a three-person team on Standard pays 369 USD a month rather than 249.
  • Row caps bind before credit caps for many jobs: Lite returns at most 2,500 rows per report, which is not enough to export a mid-sized site backlink profile in one pass.
  • Ahrefs states plainly that it never runs discounts and offers no free trial of the paid plans, so evaluation means paying a full month or working from the ownership-verified free tier.
  • Rank Tracker updates weekly on every tier including Enterprise, so teams needing daily positions have to buy a separate tracker such as SE Ranking or Semrush.
  • A growing share of capability is sold as add-ons rather than included: Report Builder at 99 USD a month, Content Kit from 99 USD, Project Boost at 20 or 200 USD per project, and Brand Radar from 199 USD.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Pricing, plan by plan

Ahrefs

Free
  • Ahrefs FreeFree
    • Limited Site Explorer and Site Audit for sites you verify ownership of
    • No access to competitor data
    • Where paid subscriptions land after cancellation
  • Starter$29/month
    • Search and competitor data with reduced row limits
    • No projects tier of the main plan ladder
    • Sits below Lite on the published pricing page
  • Lite$129/month
    • 1 user included, up to 2 more at 40 USD each per month
    • 1,000 credits per user per month, the only tier with a credit cap
    • 5 projects, 750 tracked keywords, 6 months of historical data
  • Standard$249/month
    • 1 user included, up to 5 more at 60 USD each per month
    • Unlimited report credits under fair use
    • 20 projects, 2,000 tracked keywords, 2 years of historical data

Domo

$30000/year

No published plan breakdown. See the Domo review.

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You want to start without paying.
  • You also want keywords explorer.
Ahrefs review

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Questions people ask

Is Ahrefs or Domo better?
Neither clearly leads. Ahrefs starts at Free and Domo at $30000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Domo?
Ahrefs has a free tier; the other does not. Paid plans start at Free for Ahrefs and $30000/year for Domo.
Does Ahrefs or Domo run on more platforms?
Ahrefs runs on Web. Domo runs on Web, Mobile, Api.
Can I use Ahrefs for free?
Yes. Ahrefs has a free tier, so you can try it without paying. Domo starts at $30000/year.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Domo is typically brought in for.
What can Ahrefs do that Domo cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration. Both handle Google Analytics, Web support.

Answered from the vendors’ own pages

Ahrefs: How much does Ahrefs cost?

Starter is 29 USD a month, Lite 129, Standard 249, Advanced 449 and Enterprise 1,499 with an annual commitment. Paying annually saves up to 17 percent, which Ahrefs describes as two months free, and it is arranged through support rather than on the site.

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
Ahrefs: What are Ahrefs credits and when did they start?

Ahrefs replaced unlimited report usage with credits in April 2024. It meters report credits, crawl credits and API units. Lite includes 1,000 credits per user per month; Standard and above are unlimited under a fair use policy. Purchased pay-as-you-go credits last three billing months.

Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
Ahrefs: Is Ahrefs or Moz better?

Ahrefs has the deeper and fresher link index and stronger competitive research, and it is the default for link work. Moz is cheaper at entry, owns Domain Authority as a reportable metric, and has a real local listings product. If you report DA to clients or manage multi-location listings, Moz earns its place; otherwise Ahrefs wins on data.

Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
Ahrefs: Is there a free version or a trial?

There is Ahrefs Free, limited to Site Explorer and Site Audit on sites you verify you own, so it gives you no competitor data. Ahrefs states it never runs discounts and does not offer a trial of the paid plans.

Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Ahrefs: How many users are included?

One, on every paid tier up to Advanced. Extra seats cost 40 USD a month on Lite, 60 on Standard, 80 on Advanced and 100 on Enterprise, and unpaid additional users are billed automatically as pay-as-you-go.

Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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