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Agriculture · head to head

AgriWater vs Datamars Livestock

A

AgriWater

Agriculture

Smart irrigation management platform

From
$45/month
Rated
-
Full reviewWebsite
Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgriWater company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear; Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • They diverge on capability: AgriWater covers Irrigation scheduling, Datamars Livestock covers EID and visual tag management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWater and Datamars Livestock actually diverge.

Attributes where AgriWater and Datamars Livestock differ
AttributeAgriWaterDatamars Livestock
Starting price$45/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, AndroidWeb, iOS, Android, Windows
Founded2017Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWater

  • Irrigation scheduling
  • Soil moisture monitoring
  • Water usage tracking
  • Pump automation
  • Weather forecasting
  • Valley Irrigation
  • Lindsay Zimmatic
  • Netafim

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

What people use each for

The jobs each tool is most often brought in to do.

AgriWater

  • Irrigation optimizationnot Datamars Livestock
  • Water conservationnot Datamars Livestock
  • Compliance reportingnot Datamars Livestock
  • Remote monitoringnot Datamars Livestock

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot AgriWater
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot AgriWater
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot AgriWater
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot AgriWater

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWater

  • Company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear
  • Limited publicly available documentation and technical specifications

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Pricing, plan by plan

AgriWater

$45/month
  • Basic$45/month
    • Irrigation scheduling
    • Soil moisture data
    • Weather integration
  • Professional$125/month
    • All Basic features
    • Pump control
    • Water usage analytics
  • EnterpriseFree
    • Multi-site management
    • API access
    • Custom integrations

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Which should you pick?

Choose AgriWater if

  • You need irrigation scheduling.
  • You work on Web, Ios, Android.
  • You also want soil moisture monitoring.
AgriWater review

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Questions people ask

Is AgriWater or Datamars Livestock better?
Neither clearly leads. AgriWater starts at $45/month and Datamars Livestock at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWater or Datamars Livestock?
AgriWater starts at $45/month and Datamars Livestock at On request.
Does AgriWater or Datamars Livestock run on more platforms?
AgriWater runs on Web, Ios, Android. Datamars Livestock runs on Web, iOS, Android, Windows.
What is AgriWater best used for?
AgriWater is most often used for irrigation optimization, water conservation, compliance reporting, remote monitoring. Of those, irrigation optimization and water conservation are not what Datamars Livestock is typically brought in for.
What can AgriWater do that Datamars Livestock cannot?
AgriWater covers Irrigation scheduling, Soil moisture monitoring, Water usage tracking, Pump automation. Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting.

Answered from the vendors’ own pages

AgriWater: What is AgriWater technology?

AgriWater is a nature-based water treatment technology that accelerates regenerative outcomes in agriculture by increasing the effectiveness of existing irrigation water and creating favorable conditions for soil microbial activity. It is a compact water treatment system easily incorporated into existing water distribution networks.

Source
Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

AgriWater: How widely has AgriWater been tested?

AgriWater has been scientifically researched and practically proven on over 300 operational farms in more than 10 countries on 4 continents, covering around 60,000 hectares of land and managing more than 400 billion litres of water per year.

Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

AgriWater: Who developed AgriWater?

AgriWater was developed by R&D company Puricare as part of a suite of applications and services.

Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

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