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Agriculture · head to head

Datamars Livestock vs Reinke ReinCloud

Datamars Livestock logo

Datamars Livestock

Agriculture

EID tag, weigh scale and livestock data platform behind the Tru-Test brand

From
On request
Rated
-
Full reviewWebsite
Reinke ReinCloud logo

Reinke ReinCloud

Agriculture

Remote centre pivot control that is priced by the data device on the pivot, not by the acre

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datamars Livestock the software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.; Reinke ReinCloud subscriptions are charged per data collection device, so cost scales linearly with pivot count and a fifteen-machine operation pays fifteen subscriptions for one farm.
  • They diverge on capability: Datamars Livestock covers EID and visual tag management, Reinke ReinCloud covers Remote pivot control.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Datamars Livestock and Reinke ReinCloud actually diverge.

Attributes where Datamars Livestock and Reinke ReinCloud differ
AttributeDatamars LivestockReinke ReinCloud
PlatformsWeb, iOS, Android, WindowsWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datamars Livestock

  • EID and visual tag management
  • Weigh session capture
  • Average daily gain
  • Auto-drafting
  • Traceability records
  • Bluetooth reader sync
  • Treatment and animal events

Only in Reinke ReinCloud

  • Remote pivot control
  • Position and status monitoring
  • Fault alerts
  • Variable rate irrigation
  • Water application records
  • Multi-machine dashboard
  • Scheduling
  • Dealer diagnostics

What people use each for

The jobs each tool is most often brought in to do.

Datamars Livestock

  • A beef finisher drafting cattle to a target weight automatically at the crushnot Reinke ReinCloud
  • A sheep producer tracking lamb growth rates by sire to inform ram selectionnot Reinke ReinCloud
  • A New Zealand farm needing NAIT-compliant movement records generated from the same scans used for weighingnot Reinke ReinCloud
  • A grazier comparing average daily gain across mobs on different paddocks or supplementsnot Reinke ReinCloud

Reinke ReinCloud

  • A farm with pivots spread across thirty miles of ground that currently drives to each panel after a stormnot Datamars Livestock
  • An operator who needs to shut a pivot down at 2am when pressure drops rather than losing a night of waternot Datamars Livestock
  • A grower under a water allocation who needs applied depth records per passnot Datamars Livestock
  • A dealer diagnosing a fault remotely before deciding whether to send a trucknot Datamars Livestock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datamars Livestock

  • The software exists to sell tags, readers and scales, so its feature depth in breeding, financials and grazing planning is well short of dedicated herd management systems.
  • A migration to new cloud software is scheduled from January 2026 for Tru-Test indicator and reader customers, which puts historical Data Link desktop records at risk if they are not exported deliberately before support changes.
  • Hardware lock-in is real: the automatic capture that makes the platform useful depends on Datamars and Tru-Test devices, and a farm with Gallagher scales gets a much thinner experience.
  • Software being bundled with hardware means it has never been priced or sold on its own merits, so there is no published cost, no clear upgrade path and no leverage if the bundling arrangement changes.
  • Traceability support is country-specific and uneven, so a farm outside the main New Zealand, Australian, UK and North American markets may find its national scheme is not directly supported and needs manual file preparation.

Reinke ReinCloud

  • Subscriptions are charged per data collection device, so cost scales linearly with pivot count and a fifteen-machine operation pays fifteen subscriptions for one farm.
  • What ReinCloud can do is dictated by the RPM panel generation on each pivot, and variable rate needs an RPM Preferred or AnnexPF panel, so unlocking features on older machines means a field electrical upgrade rather than a software purchase.
  • It manages Reinke equipment only, so a farm that has bought pivots from more than one manufacturer over the years runs a separate app per brand with no combined water record.
  • No pricing is published; subscriptions are quoted through dealers, which means neighbouring farms can be paying different rates for identical hardware with no way to check.
  • Reinke is a privately held family manufacturer competing on software against Lindsay and Valmont, both listed companies with far larger digital budgets, so feature pace in the app lags what the bigger two ship.

Pricing, plan by plan

Datamars Livestock

On request
  • Datamars Livestock$undefined/year
    • Historically bundled with purchase of Datamars and Tru-Test hardware
    • Tag, reader and weigh indicator hardware is the actual cost
    • Cloud platform terms changing with the January 2026 migration

Reinke ReinCloud

On request
  • ReinCloud$undefined/year
    • Priced per data collection device on each machine
    • Annual and period-based subscription options
    • Capability depends on the RPM panel generation fitted

Which should you pick?

Choose Datamars Livestock if

  • You need eid and visual tag management.
  • You work on Web, iOS, Android, Windows.
  • You also want weigh session capture.
Datamars Livestock review

Choose Reinke ReinCloud if

  • You need remote pivot control.
  • You work on Web, iOS, Android.
  • You also want position and status monitoring.
Reinke ReinCloud review

Questions people ask

Is Datamars Livestock or Reinke ReinCloud better?
Neither clearly leads. Datamars Livestock starts at On request and Reinke ReinCloud at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datamars Livestock or Reinke ReinCloud?
Datamars Livestock starts at On request and Reinke ReinCloud at On request.
Does Datamars Livestock or Reinke ReinCloud run on more platforms?
Datamars Livestock runs on Web, iOS, Android, Windows. Reinke ReinCloud runs on Web, iOS, Android.
What is Datamars Livestock best used for?
Datamars Livestock is most often used for a beef finisher drafting cattle to a target weight automatically at the crush, a sheep producer tracking lamb growth rates by sire to inform ram selection, a new zealand farm needing nait-compliant movement records generated from the same scans used for weighing, a grazier comparing average daily gain across mobs on different paddocks or supplements. Of those, a beef finisher drafting cattle to a target weight automatically at the crush and a sheep producer tracking lamb growth rates by sire to inform ram selection are not what Reinke ReinCloud is typically brought in for.
What can Datamars Livestock do that Reinke ReinCloud cannot?
Datamars Livestock covers EID and visual tag management, Weigh session capture, Average daily gain, Auto-drafting. Reinke ReinCloud covers Remote pivot control, Position and status monitoring, Fault alerts, Variable rate irrigation.

Answered from the vendors’ own pages

Datamars Livestock: Do I have to pay for the software?

It has historically been included with purchase of Datamars and Tru-Test hardware. The January 2026 cloud migration is the point at which to confirm what the ongoing terms are.

Reinke ReinCloud: How is ReinCloud priced?

Per data collection device on each machine, with annual and period-based subscription options quoted through dealers. Reinke publishes no rates.

Datamars Livestock: What happens to my Data Link records?

They need to be migrated to the new cloud platform. Export your historical weigh sessions before the transition rather than assuming everything carries across.

Reinke ReinCloud: Can I run variable rate irrigation?

Only with an RPM Preferred or RPM AnnexPF panel. The Advanced Plus panel supports ReinCloud remote access but not the same variable rate capability.

Datamars Livestock: Will it work with Gallagher scales?

Not natively in the way it works with Tru-Test hardware. You lose the automatic session sync that is the main reason to use it.

Reinke ReinCloud: Does it control non-Reinke pivots?

No. It is tied to Reinke RPM panels.

Datamars Livestock: Does it handle NAIT and NLIS?

Yes, for New Zealand and Australia respectively, generating movement and identification records from the same EID scans used for weighing.

Reinke ReinCloud: What happens if the subscription lapses?

The pivot keeps irrigating from its panel, but remote monitoring and control stop, which is the function you bought it for.

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