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Agriculture · head to head

AgriWater vs fieldmargin

A

AgriWater

Agriculture

Smart irrigation management platform

From
$45/month
Rated
-
Full reviewWebsite
fieldmargin logo

fieldmargin

Agriculture

Per-farm field mapping, records and team messaging for livestock and arable farms

From
£3.75/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgriWater company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear; fieldmargin per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • They diverge on capability: AgriWater covers Irrigation scheduling, fieldmargin covers Field mapping.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWater and fieldmargin actually diverge.

Attributes where AgriWater and fieldmargin differ
AttributeAgriWaterfieldmargin
Starting price$45/month£3.75/month
Pricing modelsubscriptionPer farm per month, unlimited hectares
Founded2017Unknown

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWater

  • Irrigation scheduling
  • Soil moisture monitoring
  • Water usage tracking
  • Pump automation
  • Weather forecasting
  • Valley Irrigation
  • Lindsay Zimmatic
  • Netafim

Only in fieldmargin

  • Field mapping
  • Offline mobile
  • Team activity feed
  • Job assignment
  • Livestock groups
  • Input and application records
  • NDVI satellite imagery
  • Cost per field

What people use each for

The jobs each tool is most often brought in to do.

AgriWater

  • Irrigation optimizationnot fieldmargin
  • Water conservationnot fieldmargin
  • Compliance reportingnot fieldmargin
  • Remote monitoringnot fieldmargin

fieldmargin

  • A 900 hectare arable estate that wants field records without paying a per-hectare licence feenot AgriWater
  • A livestock farm tracking mob movements and grazing rotation across fields on a phone with no signalnot AgriWater
  • A farm manager assigning and checking off daily jobs for seasonal staff without phone callsnot AgriWater
  • A mixed farm that wants photos and notes attached to specific field locations for later referencenot AgriWater

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWater

  • Company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear
  • Limited publicly available documentation and technical specifications

fieldmargin

  • Per-farm pricing inverts badly at the small end: a 30 hectare holding pays the same as a 3,000 hectare estate, so the effective cost per hectare on a smallholding is many times what a large farm pays.
  • It is not an agronomy platform, so there is no variable rate prescription engine and no nutrient planning to a standard a UK agronomist will certify, meaning most arable users still pay for Gatekeeper or an agronomist's own system alongside it.
  • There is no direct submission route into Basic Payment Scheme, Sustainable Farming Incentive or equivalent schemes, so the compliance paperwork that costs farms real money still has to be assembled elsewhere.
  • Machine integration is limited compared with Climate FieldView or Operations Center; as-applied data from the sprayer or drill generally is not flowing in automatically, so application records depend on someone typing them.
  • Satellite NDVI is confined to the top tier and is standard public imagery, so cloud cover in a British winter means long gaps and the imagery is not a substitute for the aircraft or drone capture that specialist providers sell.

Pricing, plan by plan

AgriWater

$45/month
  • Basic$45/month
    • Irrigation scheduling
    • Soil moisture data
    • Weather integration
  • Professional$125/month
    • All Basic features
    • Pump control
    • Water usage analytics
  • EnterpriseFree
    • Multi-site management
    • API access
    • Custom integrations

fieldmargin

£3.75/month
  • Essentials$3.75/month
    • Field mapping and boundaries
    • Field notes and photos
    • Unlimited team members
  • Plus$20/month
    • Everything in Essentials
    • Job assignment and tracking
    • Input and application records
  • Pro$30/month
    • Everything in Plus
    • NDVI satellite imagery
    • Cost per field and crop analysis

Which should you pick?

Choose AgriWater if

  • You need irrigation scheduling.
  • You work on Web, Ios, Android.
  • You also want soil moisture monitoring.
AgriWater review

Choose fieldmargin if

  • You need field mapping.
  • You work on Web, iOS, Android.
  • You also want offline mobile.
fieldmargin review

Questions people ask

Is AgriWater or fieldmargin better?
Neither clearly leads. AgriWater starts at $45/month and fieldmargin at £3.75/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWater or fieldmargin?
AgriWater starts at $45/month and fieldmargin at £3.75/month.
Does AgriWater or fieldmargin run on more platforms?
AgriWater runs on Web, Ios, Android. fieldmargin runs on Web, iOS, Android.
What is AgriWater best used for?
AgriWater is most often used for irrigation optimization, water conservation, compliance reporting, remote monitoring. Of those, irrigation optimization and water conservation are not what fieldmargin is typically brought in for.
What can AgriWater do that fieldmargin cannot?
AgriWater covers Irrigation scheduling, Soil moisture monitoring, Water usage tracking, Pump automation. fieldmargin covers Field mapping, Offline mobile, Team activity feed, Job assignment.

Answered from the vendors’ own pages

AgriWater: What is AgriWater technology?

AgriWater is a nature-based water treatment technology that accelerates regenerative outcomes in agriculture by increasing the effectiveness of existing irrigation water and creating favorable conditions for soil microbial activity. It is a compact water treatment system easily incorporated into existing water distribution networks.

Source
fieldmargin: Does it charge per hectare?

No. Subscriptions are per farm with unlimited hectares and unlimited team members, which is why it is cheap on large acreages and proportionally expensive on small ones.

AgriWater: How widely has AgriWater been tested?

AgriWater has been scientifically researched and practically proven on over 300 operational farms in more than 10 countries on 4 continents, covering around 60,000 hectares of land and managing more than 400 billion litres of water per year.

fieldmargin: Can I submit my BPS or SFI claim from it?

No. It holds the records that support a claim but there is no direct submission integration, so the claim itself is prepared elsewhere.

AgriWater: Who developed AgriWater?

AgriWater was developed by R&D company Puricare as part of a suite of applications and services.

fieldmargin: Does it work without mobile signal?

Yes. The mobile apps capture records offline and sync when the phone regains a connection, which is the main reason it gets used in the far corners of a farm.

fieldmargin: Is there a free plan?

There is a 14 day trial rather than a permanently free tier. After that every farm is on a paid plan.

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