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Agriculture · head to head

AgriWater vs METER Group ZENTRA

A

AgriWater

Agriculture

Smart irrigation management platform

From
$45/month
Rated
-
Full reviewWebsite
METER Group ZENTRA logo

METER Group ZENTRA

Agriculture

Research-grade soil, plant and atmosphere sensors with the ZENTRA Cloud data platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgriWater company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear; METER Group ZENTRA hardware costs several times what commodity soil probes cost, so a farm that only needs a rough irrigation trigger is paying for calibration accuracy it will never use.
  • They diverge on capability: AgriWater covers Irrigation scheduling, METER Group ZENTRA covers TEROS soil sensors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AgriWater and METER Group ZENTRA actually diverge.

Attributes where AgriWater and METER Group ZENTRA differ
AttributeAgriWaterMETER Group ZENTRA
Starting price$45/monthOn request
Pricing modelsubscriptionPer device subscription
Founded2017Unknown

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgriWater

  • Irrigation scheduling
  • Soil moisture monitoring
  • Water usage tracking
  • Pump automation
  • Weather forecasting
  • Valley Irrigation
  • Lindsay Zimmatic
  • Netafim

Only in METER Group ZENTRA

  • TEROS soil sensors
  • Water potential measurement
  • ZL6 data loggers
  • ZENTRA Cloud
  • Threshold alerts
  • Open API
  • ATMOS weather stations

What people use each for

The jobs each tool is most often brought in to do.

AgriWater

  • Irrigation optimizationnot METER Group ZENTRA
  • Water conservationnot METER Group ZENTRA
  • Compliance reportingnot METER Group ZENTRA
  • Remote monitoringnot METER Group ZENTRA

METER Group ZENTRA

  • A university soil physics group that needs measurements defensible enough for peer reviewnot AgriWater
  • An irrigation district accounting for water applied and lost across a schemenot AgriWater
  • A vineyard managing deficit irrigation from water potential rather than volumetric moisture alonenot AgriWater
  • An environmental consultancy monitoring a remediation or drainage site where the data may be contestednot AgriWater

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgriWater

  • Company status: AgriWater's parent company Puricare has ceased trading; current product availability and support status unclear
  • Limited publicly available documentation and technical specifications

METER Group ZENTRA

  • Hardware costs several times what commodity soil probes cost, so a farm that only needs a rough irrigation trigger is paying for calibration accuracy it will never use.
  • ZENTRA Cloud is a per-device subscription, so a large sensor network carries a recurring bill that grows linearly with every probe added and is easy to underestimate at design stage.
  • The three-year subscription bundled with the ZL6 Pro means the renewal decision arrives exactly when a typical research grant has ended, which is how long-running datasets get abandoned.
  • METER sells measurement rather than recommendations; there is no irrigation scheduling engine, so someone has to turn the numbers into decisions or buy a second platform that will.
  • Installation quality dominates results with soil sensors, and a badly installed TEROS probe produces confidently wrong data, so the accuracy you paid for depends on field technique the vendor cannot supply.

Pricing, plan by plan

AgriWater

$45/month
  • Basic$45/month
    • Irrigation scheduling
    • Soil moisture data
    • Weather integration
  • Professional$125/month
    • All Basic features
    • Pump control
    • Water usage analytics
  • EnterpriseFree
    • Multi-site management
    • API access
    • Custom integrations

METER Group ZENTRA

On request
  • ZENTRA Cloud$undefined/year
    • Priced per activated device, pay for what you use
    • Three year subscription included with the ZL6 Pro logger
    • Cellular data included in the device subscription

Which should you pick?

Choose AgriWater if

  • You need irrigation scheduling.
  • You work on Web, Ios, Android.
  • You also want soil moisture monitoring.
AgriWater review

Choose METER Group ZENTRA if

  • You need teros soil sensors.
  • You work on Web, iOS, Android.
  • You also want water potential measurement.
METER Group ZENTRA review

Questions people ask

Is AgriWater or METER Group ZENTRA better?
Neither clearly leads. AgriWater starts at $45/month and METER Group ZENTRA at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgriWater or METER Group ZENTRA?
AgriWater starts at $45/month and METER Group ZENTRA at On request.
Does AgriWater or METER Group ZENTRA run on more platforms?
AgriWater runs on Web, Ios, Android. METER Group ZENTRA runs on Web, iOS, Android.
What is AgriWater best used for?
AgriWater is most often used for irrigation optimization, water conservation, compliance reporting, remote monitoring. Of those, irrigation optimization and water conservation are not what METER Group ZENTRA is typically brought in for.
What can AgriWater do that METER Group ZENTRA cannot?
AgriWater covers Irrigation scheduling, Soil moisture monitoring, Water usage tracking, Pump automation. METER Group ZENTRA covers TEROS soil sensors, Water potential measurement, ZL6 data loggers, ZENTRA Cloud.

Answered from the vendors’ own pages

AgriWater: What is AgriWater technology?

AgriWater is a nature-based water treatment technology that accelerates regenerative outcomes in agriculture by increasing the effectiveness of existing irrigation water and creating favorable conditions for soil microbial activity. It is a compact water treatment system easily incorporated into existing water distribution networks.

Source
METER Group ZENTRA: Is ZENTRA Cloud included with the loggers?

A three-year subscription is included with the ZL6 Pro. Other loggers require a separate per-device subscription.

AgriWater: How widely has AgriWater been tested?

AgriWater has been scientifically researched and practically proven on over 300 operational farms in more than 10 countries on 4 continents, covering around 60,000 hectares of land and managing more than 400 billion litres of water per year.

METER Group ZENTRA: Do I need a separate cellular data plan?

No. Cellular data is covered within the device subscription rather than billed as a separate SIM contract.

AgriWater: Who developed AgriWater?

AgriWater was developed by R&D company Puricare as part of a suite of applications and services.

METER Group ZENTRA: Will it tell me when to irrigate?

No. METER provides measurement, not scheduling recommendations. You either interpret the data yourself or feed it into a scheduling platform.

METER Group ZENTRA: Why is it more expensive than commodity soil probes?

Individual sensor calibration and documented measurement physics, which is what makes the data hold up in research, regulatory and legal contexts.

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