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Affiliate Marketing · head to head

Affiliatly vs Caroo

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Free plan
Yes
Full reviewWebsite
Caroo logo

Caroo

Employee Engagement

Curated employee gifting with published per gift prices and flat rate global shipping

From
$25/one-time
Free plan
No
Full reviewWebsite

The short version

  • Only Affiliatly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; Caroo this is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.
  • They diverge on capability: Affiliatly covers Automatic tracking, Caroo covers Curated gift boxes.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Affiliatly and Caroo actually diverge.

Attributes where Affiliatly and Caroo differ
AttributeAffiliatlyCaroo
Starting priceFree$25/one-time
Pricing modelUnknownPer gift plus flat rate shipping
Free tierYesNo
CategoryAffiliate MarketingEmployee Engagement
Founded2014Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Caroo

  • Curated gift boxes
  • Recipient choice
  • Flat rate global shipping
  • Caroo+ premium
  • Address collection
  • Anniversary programmes
  • Branded experience
  • Delivery tracking

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing managementnot Caroo
  • Workflow automationnot Caroo
  • Reportingnot Caroo

Caroo

  • A remote first company sending onboarding gifts to new starters whose home addresses HR does not hold and does not want to ask for by emailnot Affiliatly
  • An HR team running work anniversary gifting on a tiered schedule without maintaining a spreadsheet and a courier accountnot Affiliatly
  • A manager wanting to send a recognition gift where the recipient chooses, avoiding the problem of gifting food to someone with dietary restrictionsnot Affiliatly
  • A company budgeting gifting per head for the year and needing published prices to build the budget before procurementnot Affiliatly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

Caroo

  • This is a physical goods business, so the real failure modes are stock availability, customs delays and gifts arriving after the anniversary they were meant to mark, none of which the platform can fully control.
  • Flat rate 6.99 US dollar global shipping applies to shipping, not to duties and taxes, so international recipients can face unexpected import charges that undermine the gesture entirely.
  • Caroo+ at 1,398 US dollars a year only pays back at meaningful volume, and a company sending a few dozen gifts a year is better off paying shipping per gift, which the pricing page does not make obvious.
  • International catalogue depth is far below the United States catalogue, so a distributed team gets a noticeably worse selection outside North America while the intent was to treat everyone the same.
  • Gifting has no measurable retention or engagement outcome, so a people team asked to justify the spend against a wellbeing or recognition platform with reporting will struggle, because Caroo produces delivery data rather than engagement data.

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

Caroo

$25/one-time
  • Pay per gift$25/one-time
    • Gifts priced from about 25 to 62 US dollars each
    • Flat 6.99 US dollar global shipping per gift
    • No subscription, contract or platform fee
  • Caroo+$1398/year
    • Free standard shipping on eligible gifts
    • Tiered work anniversary programmes
    • Branded gifting experience and recipient messaging

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.
Affiliatly review

Choose Caroo if

  • You need curated gift boxes.
  • You also want recipient choice.
Caroo review

Questions people ask

Is Affiliatly or Caroo better?
Neither clearly leads. Affiliatly starts at Free and Caroo at $25/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or Caroo?
Affiliatly has a free tier; the other does not. Paid plans start at Free for Affiliatly and $25/one-time for Caroo.
Does Affiliatly or Caroo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Yes. Affiliatly has a free tier, so you can try it without paying. Caroo starts at $25/one-time.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Caroo is typically brought in for.
What can Affiliatly do that Caroo cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. Caroo covers Curated gift boxes, Recipient choice, Flat rate global shipping, Caroo+ premium.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
Caroo: Does Caroo publish prices?

Yes, unusually for this category. Gifts run from about 25 to 62 US dollars, shipping is a flat 6.99 US dollars globally, and Caroo+ is 1,398 US dollars a year.

Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
Caroo: Is a subscription required?

No. You can pay per gift plus shipping with no contract. Caroo+ is optional and only worth it at volume.

Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
Caroo: Does the flat shipping rate cover customs and duties?

No. It covers shipping. Import duties and taxes in the destination country are separate and can surprise international recipients.

Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
Caroo: How does Caroo get employee home addresses?

It collects them from recipients directly rather than requiring HR to hold them, which is the operational step most internal gifting programmes fail on.

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