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Affiliate Marketing · head to head

Affiliatly vs Guusto

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Free plan
Yes
Full reviewWebsite
Guusto logo

Guusto

Employee Engagement

Gift-based employee recognition platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; Guusto gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • They diverge on capability: Affiliatly covers Automatic tracking, Guusto covers Gift card rewards.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affiliatly and Guusto actually diverge.

Attributes where Affiliatly and Guusto differ
AttributeAffiliatlyGuusto
CategoryAffiliate MarketingEmployee Engagement
Founded20142013

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in Guusto

  • Gift card rewards
  • Peer recognition
  • Milestone celebrations
  • Budget management
  • Mobile app
  • Analytics
  • Charitable giving
  • Multiple gift options

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing managementnot Guusto
  • Workflow automationnot Guusto
  • Reportingnot Guusto

Guusto

  • Employee recognitionnot Affiliatly
  • Gift givingnot Affiliatly
  • Milestone awardsnot Affiliatly
  • Social impactnot Affiliatly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

Guusto

  • Gift card merchants are limited primarily to US brands and digital formats; international options are limited
  • Recipients must create a Guusto account to claim rewards, creating friction for deskless workers
  • No physical goods fulfillment or home delivery for tangible merchandise and branded swag
  • Limited customization options for branding and reward options compared to enterprise alternatives
  • Regional restrictions on merchant availability in certain geographic areas

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

Guusto

Free

No published plan breakdown. See the Guusto review.

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.
Affiliatly review

Choose Guusto if

  • You need gift card rewards.
  • You want to start without paying.
  • You also want peer recognition.
Guusto review

Questions people ask

Is Affiliatly or Guusto better?
Neither clearly leads. Affiliatly starts at Free and Guusto at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or Guusto?
Affiliatly starts at Free and Guusto at Free.
Does Affiliatly or Guusto run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Both have a free tier, so you can try either at no cost before committing.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Guusto is typically brought in for.
What can Affiliatly do that Guusto cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. Guusto covers Gift card rewards, Peer recognition, Milestone celebrations, Budget management.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
Guusto: Does Guusto work with deskless and remote employees?

Yes, Guusto is designed for frontline and deskless workers. It delivers recognition through SMS, push notifications, QR codes, and print options, making it accessible to employees without desk access or company email.

Source
Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
Guusto: What reward options does Guusto support?

Guusto cards can be redeemed for hundreds of different gift cards from around the world, branded company swag, charity donations, and custom rewards. However, gift card merchants are primarily limited to US brands.

Source
Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
Guusto: How does Guusto pricing work?

Guusto offers a Free tier with no minimum spend, Essential at $200 per month (annual billing), and Premium at $500 per month (annual billing). You pay face value for gift card rewards; Guusto charges merchants instead, so every dollar goes to employees.

Source
Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
Guusto: Can Guusto integrate with HRIS systems?

Yes, Guusto syncs with HR management systems to automate anniversaries, milestones, birthdays, and other events. It also offers SSO integrations and Slack integration for bringing recognition into daily workflows.

Source
Guusto: Do employees need a Guusto account to receive gifts?

Yes, recipients must create a Guusto account to claim rewards, which some users find inconvenient compared to simpler delivery methods.

Source
Guusto: Does Guusto offer physical goods and merchandise?

Guusto focuses on gift cards and digital rewards. It does not have a robust physical fulfillment arm, so industrial or field workers cannot receive tangible goods delivered to their homes.

Source
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