Softwr

Software · head to head

ADP vs mParticle

ADP logo

ADP

Software

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: ADP covers Payroll, mParticle covers Data collection.

Where they differ

Only the attributes on which ADP and mParticle actually diverge.

Attributes where ADP and mParticle differ
AttributeADPmParticle
Starting price$29/month$500/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, AndroidWeb, Mobile
Founded19492013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot mParticle
  • HR administration and employee recordsnot mParticle
  • Time and attendance trackingnot mParticle
  • Benefits administrationnot mParticle
  • Talent management on the mid-market and enterprise productsnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot ADP
  • Building a customer data platform across web, mobile and server sourcesnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is ADP or mParticle better?
Neither clearly leads. ADP starts at $29/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or mParticle?
ADP starts at $29/month and mParticle at $500/month.
Does ADP or mParticle run on more platforms?
ADP runs on Web, Ios, Android. mParticle runs on Web, Mobile.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what mParticle is typically brought in for.
What can ADP do that mParticle cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support.
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