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Software · head to head

Airbase vs mParticle

Airbase logo

Airbase

Software

The first all-in-one spend management platform

From
$29/month
Rated
-
Full reviewWebsite
mParticle logo

mParticle

Software

The customer data platform for multi-channel marketing

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Airbase airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.; mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • They diverge on capability: Airbase covers Corporate cards, mParticle covers Data collection.

Where they differ

Only the attributes on which Airbase and mParticle actually diverge.

Attributes where Airbase and mParticle differ
AttributeAirbasemParticle
Starting price$29/month$500/month
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, AndroidWeb, Mobile
Founded20172013

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbase

  • Corporate cards
  • Bill payments
  • Expense management
  • Procurement
  • Approvals
  • NetSuite
  • Sage Intacct
  • QuickBooks

Only in mParticle

  • Data collection
  • Audience building
  • Segmentation
  • Data governance
  • Real-time sync
  • Privacy management
  • Analytics
  • 100+ integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Airbase

  • Spend managementnot mParticle
  • Expense reportingnot mParticle
  • Vendor paymentsnot mParticle

mParticle

  • Collecting customer event data once and routing it to many destinationsnot Airbase
  • Building a customer data platform across web, mobile and server sourcesnot Airbase

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbase

  • Airbase was acquired by Paylocity; its pricing page now redirects to paylocity.com/pricing and the product is marketed as 'Airbase, a Paylocity Company' within Paylocity's HCM platform rather than as a standalone product.

mParticle

  • No pricing is published at any level, and the page offers only a pricing request or a sales conversation
  • No free tier, minimum commitment or cost driver is stated anywhere on the pricing page

Pricing, plan by plan

Airbase

$29/month
  • StandardFree
    • Corporate cards
    • Expense reports
    • Bill pay
  • Premium$10/month
    • Advanced approvals
    • NetSuite sync
    • Procurement
  • Enterprise$undefined/month
    • Custom workflows
    • API access
    • Dedicated support

mParticle

$500/month
  • Starter$500/month
    • Basic features
    • Email support
  • Professional$1500/month
    • Advanced features
    • Priority support
  • Enterprise$5000/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Airbase if

  • You need corporate cards.
  • You work on Web, Ios, Android.
  • You also want bill payments.
Airbase review

Choose mParticle if

  • You need data collection.
  • You work on Web, Mobile.
  • You also want audience building.
mParticle review

Questions people ask

Is Airbase or mParticle better?
Neither clearly leads. Airbase starts at $29/month and mParticle at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbase or mParticle?
Airbase starts at $29/month and mParticle at $500/month.
Does Airbase or mParticle run on more platforms?
Airbase runs on Web, Ios, Android. mParticle runs on Web, Mobile.
What is Airbase best used for?
Airbase is most often used for spend management, expense reporting, vendor payments. Of those, spend management and expense reporting are not what mParticle is typically brought in for.
What can Airbase do that mParticle cannot?
Airbase covers Corporate cards, Bill payments, Expense management, Procurement. mParticle covers Data collection, Audience building, Segmentation, Data governance. Both handle Web support.
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