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Marketing · head to head

Adobe Analytics vs Meltwater

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Meltwater logo

Meltwater

News

Media intelligence and social listening platform

From
$15000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Meltwater real-time accuracy issues reported, particularly for niche industries or non-English content
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Meltwater covers Media monitoring.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Meltwater actually diverge.

Attributes where Adobe Analytics and Meltwater differ
AttributeAdobe AnalyticsMeltwater
Starting price$5000/month$15000/year
Pricing modelquoteUnknown
PlatformsWeb, Mobile, ApiWeb, iOS, Android
CategoryMarketingNews
Founded19822001

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Meltwater

  • Media monitoring
  • Social listening
  • Influencer discovery
  • Sentiment analysis
  • Competitive intelligence
  • PR analytics
  • Report automation
  • Crisis monitoring

Both cover

  • SOC2
  • ISO27001
  • Cloud deployment
  • Web support
  • Mobile support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Meltwater
  • Marketing optimizationnot Meltwater
  • Customer insightsnot Meltwater

Meltwater

  • Media monitoringnot Adobe Analytics
  • Influencer researchnot Adobe Analytics
  • Brand trackingnot Adobe Analytics
  • Crisis managementnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Meltwater

  • Real-time accuracy issues reported, particularly for niche industries or non-English content
  • Limited media contact database at 380,000-400,000 contacts compared to competitors like Cision
  • Cumbersome dashboard navigation and reporting interface requiring multi-step menu access for data exports
  • Annual contracts with limited ability to scale down; risky for businesses with fluctuating needs

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Meltwater

$15000/year
  • Essentials$15000/year
    • Core media monitoring
    • Brand mention tracking
    • Industry trend monitoring
  • Suite$25000/year
    • Media monitoring
    • Social listening
    • Cross-department analytics

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Meltwater if

  • You need media monitoring.
  • You work on Web, iOS, Android.
  • You also want social listening.
Meltwater review

Questions people ask

Is Adobe Analytics or Meltwater better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Meltwater at $15000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Meltwater?
Adobe Analytics starts at $5000/month and Meltwater at $15000/year.
Does Adobe Analytics or Meltwater run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Meltwater runs on Web, iOS, Android.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Meltwater is typically brought in for.
What can Adobe Analytics do that Meltwater cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Meltwater covers Media monitoring, Social listening, Influencer discovery, Sentiment analysis. Both handle SOC2, ISO27001, Cloud deployment, Web support.

Answered from the vendors’ own pages

Meltwater: How much does Meltwater cost?

Meltwater does not publish pricing; all quotes require a sales call and annual contract. Median annual cost is approximately $25,000, with mid-market PR teams typically paying $15,000-$40,000 depending on users, coverage volume, and features.

Source
Meltwater: What sources does Meltwater monitor?

Meltwater monitors 200M+ online publications, 400,000+ traditional media sources, 20,000+ podcasts, TV/radio across all 210 US DMAs, and social platforms including Twitter, Facebook, Instagram, Reddit, YouTube, WeChat, and Weibo.

Source
Meltwater: What languages does Meltwater support?

Meltwater provides global multilingual support with consistent accuracy across 100+ languages for sentiment analysis and content classification.

Source
Meltwater: Does Meltwater include journalist/media contact information?

Meltwater's media database includes approximately 380,000-400,000 contacts, smaller than competitors like Cision (1.1M). Media database and GenAI Lens are separate paid add-ons.

Source
Meltwater: Can I export Meltwater reports?

Yes, Meltwater generates custom dashboards and reports tailored to stakeholders. Mira AI assistant can generate summaries and insights from monitoring data.

Source
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