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Marketing · head to head

Adobe Analytics vs Arc Publishing

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Arc Publishing logo

Arc Publishing

News

The enterprise publishing platform for news organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Arc Publishing now sold as Arc XP, and arcpublishing.com redirects there
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Arc Publishing covers Modular CMS.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Arc Publishing actually diverge.

Attributes where Adobe Analytics and Arc Publishing differ
AttributeAdobe AnalyticsArc Publishing
Starting price$5000/monthOn request
PlatformsWeb, Mobile, ApiWeb, Mobile
CategoryMarketingNews
Founded19822016

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Arc Publishing

  • Modular CMS
  • Content creation
  • Publishing workflow
  • Paywall management
  • Subscription billing
  • Analytics dashboard
  • API framework
  • Commerce integration

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Arc Publishing
  • Marketing optimizationnot Arc Publishing
  • Customer insightsnot Arc Publishing

Arc Publishing

  • Content management for news and digital publishersnot Adobe Analytics
  • Subscription and paywall managementnot Adobe Analytics
  • Video publishing alongside articlesnot Adobe Analytics
  • Multi-site delivery for broadcast and B2B publishersnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Arc Publishing

  • Now sold as Arc XP, and arcpublishing.com redirects there
  • Pricing is not published
  • Built for media companies, so the editorial workflow assumptions do not suit a general business site

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Arc Publishing

On request
  • Enterprise$undefined/custom
    • Custom CMS
    • Paywall integration
    • Advanced analytics

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Arc Publishing if

  • You need modular cms.
  • You work on Web, Mobile.
  • You also want content creation.
Arc Publishing review

Questions people ask

Is Adobe Analytics or Arc Publishing better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Arc Publishing at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Arc Publishing?
Adobe Analytics starts at $5000/month and Arc Publishing at On request.
Does Adobe Analytics or Arc Publishing run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Arc Publishing runs on Web, Mobile.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Arc Publishing is typically brought in for.
What can Adobe Analytics do that Arc Publishing cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Arc Publishing covers Modular CMS, Content creation, Publishing workflow, Paywall management. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Arc Publishing: Does Arc XP publish pricing online?

No. Arc XP does not publish pricing on their website. Interested customers are directed to schedule a chat with a local account manager or request a demo to discuss pricing.

Source
Arc Publishing: How do I get a pricing quote from Arc XP?

You must contact Arc XP's sales team directly. The company offers options to schedule a chat with your local account manager or submit a demo request form.

Source
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