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Software · head to head

Boulevard vs Datorama

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Datorama logo

Datorama

Software

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Boulevard covers Intelligent scheduling, Datorama covers Multi-channel data consolidation.

Where they differ

Only the attributes on which Boulevard and Datorama actually diverge.

Attributes where Boulevard and Datorama differ
AttributeBoulevardDatorama
Starting price$175/month$1500/month
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Datorama
  • Running point of sale and card payments alongside schedulingnot Datorama
  • Automated client messaging, intake forms and marketing campaignsnot Datorama

Datorama

  • Marketing analyticsnot Boulevard
  • Performance monitoringnot Boulevard
  • Campaign analysisnot Boulevard
  • ROI measurementnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Boulevard or Datorama better?
Neither clearly leads. Boulevard starts at $175/month and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Datorama?
Boulevard starts at $175/month and Datorama at $1500/month.
Does Boulevard or Datorama run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Datorama runs on Web, Mobile, Api.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Datorama is typically brought in for.
What can Boulevard do that Datorama cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Both handle SOC2.
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