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Software · head to head

Attribution vs Boulevard

A

Attribution

Software

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Boulevard covers Intelligent scheduling.

Where they differ

Only the attributes on which Attribution and Boulevard actually diverge.

Attributes where Attribution and Boulevard differ
AttributeAttributionBoulevard
Starting price$2000/month$175/month
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
Founded20202016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Both cover

  • Stripe

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Boulevard
  • ROI trackingnot Boulevard
  • Privacy-compliant trackingnot Boulevard
  • First-party datanot Boulevard

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Attribution
  • Running point of sale and card payments alongside schedulingnot Attribution
  • Automated client messaging, intake forms and marketing campaignsnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Questions people ask

Is Attribution or Boulevard better?
Neither clearly leads. Attribution starts at $2000/month and Boulevard at $175/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Boulevard?
Attribution starts at $2000/month and Boulevard at $175/month.
Does Attribution or Boulevard run on more platforms?
Attribution runs on Web, Mobile, Api. Boulevard runs on Web, Ios, Android, Api.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Boulevard is typically brought in for.
What can Attribution do that Boulevard cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Both handle Stripe.
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