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Software · head to head

Adverity vs Boulevard

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site
  • They diverge on capability: Adverity covers Data aggregation, Boulevard covers Intelligent scheduling.

Where they differ

Only the attributes on which Adverity and Boulevard actually diverge.

Attributes where Adverity and Boulevard differ
AttributeAdverityBoulevard
Starting price$999/month$175/month
PlatformsWeb, Api, MobileWeb, Ios, Android, Api
Founded20142016

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Boulevard
  • Transforming and harmonising campaign data across sourcesnot Boulevard
  • Monitoring data quality before it reaches reportingnot Boulevard
  • Feeding a BI tool or warehouse with marketing datanot Boulevard

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Adverity
  • Running point of sale and card payments alongside schedulingnot Adverity
  • Automated client messaging, intake forms and marketing campaignsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Questions people ask

Is Adverity or Boulevard better?
Neither clearly leads. Adverity starts at $999/month and Boulevard at $175/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Boulevard?
Adverity starts at $999/month and Boulevard at $175/month.
Does Adverity or Boulevard run on more platforms?
Adverity runs on Web, Api, Mobile. Boulevard runs on Web, Ios, Android, Api.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Boulevard is typically brought in for.
What can Adverity do that Boulevard cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Both handle SOC2.
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