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Technology · head to head

Aha! vs Google Optimize

Aha! logo

Aha!

Technology

Roadmapping software for product builders

From
$59/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Aha! covers Strategic roadmaps, Google Optimize covers A/B testing.

Where they differ

Only the attributes on which Aha! and Google Optimize actually diverge.

Attributes where Aha! and Google Optimize differ
AttributeAha!Google Optimize
Starting price$59/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
CategoryTechnologyMarketing & Analytics
Founded20131998

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Aha!

  • Strategic roadmaps
  • Release planning
  • Idea management
  • Requirements & user stories
  • Visual workflows
  • Gantt charts
  • Pivot tables
  • Custom scorecards

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Aha!

  • Product roadmapping linked to strategy and goalsnot Google Optimize
  • Collecting and scoring customer feedback through Ideasnot Google Optimize
  • Customer research and interview analysis with Discoverynot Google Optimize
  • Agile delivery tracking with Developnot Google Optimize
  • Internal product documentation with Knowledgenot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Aha!
  • Personalising page content for defined audience segmentsnot Aha!
  • Redirect tests between alternative landing page URLsnot Aha!

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Aha!

  • Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
  • Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
  • The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
  • Annual billing is by invoice only; monthly is card

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Aha!

$59/month
  • Startup$29/month
    • All premium features
    • Discounted pricing for early-stage startups
  • Premium$59/month
    • Strategy setting
    • Roadmap creation
    • Feature prioritization
  • Enterprise$null/month
    • Unlimited reviewers and viewers
    • Advanced features
  • Enterprise+$null/month
    • Everything in Enterprise plus workflow automation
    • Capacity planning
    • Concierge support

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Aha! if

  • You need strategic roadmaps.
  • You also want release planning.
Aha! review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Aha! or Google Optimize better?
Neither clearly leads. Aha! starts at $59/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Aha! or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at $59/month for Aha! and Free for Google Optimize.
Does Aha! or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Aha! starts at $59/month.
What is Aha! best used for?
Aha! is most often used for product roadmapping linked to strategy and goals, collecting and scoring customer feedback through ideas, customer research and interview analysis with discovery, agile delivery tracking with develop. Of those, product roadmapping linked to strategy and goals and collecting and scoring customer feedback through ideas are not what Google Optimize is typically brought in for.
What can Aha! do that Google Optimize cannot?
Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Answered from the vendors’ own pages

Aha!: Does Aha! have a free tier?

No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.

Source
Aha!: How is Aha! pricing structured?

Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.

Source
Aha!: Can I use Aha! offline?

Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.

Source
Aha!: What does Enterprise+ plan include?

Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.

Source
Aha!: How many integrations does Aha! support?

Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.

Source
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