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Universe logo

Universe

Ticketing and event management made simple

As of 30 August 2026, Universe has a free plan and paid plans start at $0.79/per ticket. Universe is a ticketing and event management platform that powers events of all sizes. Softwr lists it under Events. Universe is made by Universe (Live Nation), launched in 2012, available on Web, iOS, Android.

Overview

What Universe does

Universe is a ticketing and event management platform that powers events of all sizes. From concerts to conferences, Universe offers easy setup, powerful tools, and competitive pricing.

What people use it for

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Universe.

  • Limited design customization for event pages and branding control
  • User interface becomes unintuitive for advanced features and complex event types
  • No ability to transfer attendees between time slots; requires full refund and repurchase
  • Difficult walk-up/credit card sales processing at physical events
  • Slow customer support for refunds and technical issues

Cross-shopped

What people choose instead of Universe

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Universe logo
    Universe
    vs
    Eventbrite logo
    Eventbrite

    Eventbrite: Leading free or low-cost event ticketing platform with strong social discovery features, ideal for smaller to mid-sized events and community organizers.

  • Universe logo
    Universe
    vs
    Ticketmaster logo
    Ticketmaster

    Ticketmaster: Parent company of Universe, offering enterprise-scale ticketing for large sporting events, concerts, and entertainment with deeper feature set for high-volume events.

  • Universe logo
    Universe
    vs
    Tito logo
    Tito

    Tito: Independent event ticketing platform focused on simplicity and direct organizer control, with reliable QR code check-in for on-site operations.

  • Universe logo
    Universe
    vs
    Accelevents logo
    Accelevents

    Accelevents: Full event management and ticketing platform combining registration, ticketing, and attendee engagement tools in one platform.

Pricing

What Universe costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free Events

Free

  • Free event creation and ticketing

Starter

$0.79 /per ticket

  • 2% + $0.79 per ticket
  • Capped at $19.95 per ticket
  • Basic event management

Standard

$1.99 /per ticket

  • 2.5% + $1.99 per ticket
  • Capped at $19.95 per ticket
  • Advanced features

Pro

On request

  • Dynamic pricing
  • RFID access control
  • Ticketmaster distribution
  • Dedicated account manager

Capabilities

Features

  • Ticketing

  • Event pages

  • Guest lists

  • Check-in app

  • Analytics

  • Stripe

    Integration with Stripe

  • PayPal

    Integration with PayPal

  • Facebook

    Integration with Facebook

  • Google Analytics

    Integration with Google Analytics

  • Mailchimp

    Integration with Mailchimp

  • Web support

    Available on web

  • Ios support

    Available on ios

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What platforms does Universe support?

Universe is available on web, iOS, and Android, with support across 25 countries and 9 languages. Organizers can accept online, mobile, onsite, kiosk, and print-at-home tickets.

Source
Does Universe integrate with other tools?

Yes. Universe integrates with 5,000+ partner applications through Zapier, allowing automation of ticket sales data to CRM, invoicing, and other business tools without code.

Source

Behind it

Who makes Universe

Company
Universe (Live Nation)
Based in
San Francisco, California

Timeline

Universe over time

  1. Founded2011-01-01

    Universe founded in Toronto as independent ticketing platform

    Source
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Keep looking

Where to go from Universe

Best Events software for

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    Free, then $29/mo6 researched notes

Softwr does not host reviews and shows no star rating for Universe, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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