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E-Commerce · head to head

Wish vs Zomato

Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite
Zomato logo

Zomato

Restaurants

Indian food delivery and restaurant discovery app, now operating under parent brand Eternal

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.; Zomato restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • They diverge on capability: Wish covers Discount marketplace, Zomato covers Food delivery marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Wish and Zomato actually diverge.

Attributes where Wish and Zomato differ
AttributeWishZomato
Pricing modelFree to browse and use; pay per orderFree to download; delivery and platform fees per order, optional paid membership
CategoryE-CommerceRestaurants

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

Only in Zomato

  • Food delivery marketplace
  • Zomato Gold membership
  • Dine-out table booking
  • Restaurant reviews and ratings
  • Blinkit quick commerce
  • Zomato for Business

What people use each for

The jobs each tool is most often brought in to do.

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Zomato
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Zomato
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Zomato
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Zomato

Zomato

  • A diner in an Indian city ordering food delivery or comparing restaurants before eating outnot Wish
  • A frequent orderer weighing whether Zomato Gold discounts outweigh its subscription costnot Wish
  • Someone booking a table at a partner restaurant through the dine-out featurenot Wish
  • A restaurant owner using Zomato for Business to manage online orders and view sales analyticsnot Wish

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Zomato

  • Restaurant commission of roughly 15 to 25 percent is commonly passed through as higher in-app menu prices, so the delivered price is not simply the counter price plus a fee.
  • The company exited most markets outside India in 2019, so international coverage is far narrower than the brand recognition suggests.
  • Zomato Gold benefits and discount depth vary by city and restaurant partner, and heavy users report the value of the membership eroding over time as terms are revised.
  • Delivery riders are engaged on a gig basis with pay tied to order volume and distance, a model that has drawn wage and working-condition criticism in India.
  • The 2024 rebrand of the parent company to Eternal, alongside the Blinkit and Hyperpure businesses, means Zomato the consumer app is now one product line inside a multi-business group rather than a standalone company, which affects how disclosures and strategy are reported.

Pricing, plan by plan

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Zomato

Free
  • Pay per orderFree
    • Delivery fee scaling with distance and demand
    • Platform fee on order total
    • Restaurant menu prices often marked up versus dine-in
  • Zomato Gold$299/month
    • Discounts and free-item offers at partner restaurants
    • Priority service and reduced wait times at partner dine-in venues
    • Delivery perks vary by plan tier and market

Which should you pick?

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Choose Zomato if

  • You need food delivery marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want zomato gold membership.
Zomato review

Questions people ask

Is Wish or Zomato better?
Neither clearly leads. Wish starts at Free and Zomato at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Wish or Zomato?
Wish starts at Free and Zomato at Free.
Does Wish or Zomato run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Wish for free?
Both have a free tier, so you can try either at no cost before committing.
What is Wish best used for?
Wish is most often used for a budget shopper who already has a wish account from its earlier growth period and wants to compare it against temu, someone in a market with wish local pickup wanting to avoid a residential delivery wait, a buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offs, a shopper comparing seller ratings and buyer protection terms across discount marketplaces before ordering. Of those, a budget shopper who already has a wish account from its earlier growth period and wants to compare it against temu and someone in a market with wish local pickup wanting to avoid a residential delivery wait are not what Zomato is typically brought in for.
What can Wish do that Zomato cannot?
Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections. Zomato covers Food delivery marketplace, Zomato Gold membership, Dine-out table booking, Restaurant reviews and ratings.

Answered from the vendors’ own pages

Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Zomato: Is Zomato only available in India?

Its core market is India; it exited most other countries in 2019 and has minimal presence elsewhere.

Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Zomato: What did Zomato rename to?

The parent company renamed itself Eternal Limited in 2024; the Zomato consumer app kept its own name.

Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

Zomato: Does Zomato Gold apply to delivery or dine-in or both?

Both, though the specific discounts and which restaurants participate vary by plan tier and city.

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