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Restaurants · head to head

Just Eat vs Wish

Just Eat logo

Just Eat

Restaurants

European takeaway marketplace, merged with Grubhub as Just Eat Takeaway.com

From
Free
Rated
-
Full reviewWebsite
Wish logo

Wish

E-Commerce

Discount marketplace connecting buyers to low-cost goods from mostly Chinese sellers, now owned by Qoo10

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Just Eat delivery speed and reliability on marketplace-only listings depend on the individual restaurant's own drivers, which is far less consistent than a platform-run logistics network.; Wish the US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • They diverge on capability: Just Eat covers Restaurant and takeaway marketplace, Wish covers Discount marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Just Eat and Wish actually diverge.

Attributes where Just Eat and Wish differ
AttributeJust EatWish
Pricing modelFree to download; delivery and service fees per order, set by restaurant and marketFree to browse and use; pay per order
CategoryRestaurantsE-Commerce

Identical on both: starting price (Free), free tier (Yes), platforms (iOS, Android, Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Just Eat

  • Restaurant and takeaway marketplace
  • Just Eat Delivery
  • Order tracking
  • Loyalty and voucher codes
  • Group and repeat ordering
  • Local brand names

Only in Wish

  • Discount marketplace
  • Personalised discovery feed
  • Wish Local pickup (select markets)
  • Price-drop and clearance sections
  • Buyer protection programme
  • Seller ratings

What people use each for

The jobs each tool is most often brought in to do.

Just Eat

  • A diner in a market like the Netherlands or Germany wanting deep coverage of independent local takeawaysnot Wish
  • Someone ordering from a restaurant that runs its own delivery rather than a platform-run rider networknot Wish
  • A user who already has an account under a local brand such as Lieferando or Thuisbezorgdnot Wish
  • A diner comparing marketplace commission and fee structures across Just Eat, Deliveroo and Uber Eats before orderingnot Wish

Wish

  • A budget shopper who already has a Wish account from its earlier growth period and wants to compare it against Temunot Just Eat
  • Someone in a market with Wish Local pickup wanting to avoid a residential delivery waitnot Just Eat
  • A buyer purchasing low-value novelty or accessory items where slow shipping and limited recourse are acceptable trade-offsnot Just Eat
  • A shopper comparing seller ratings and buyer protection terms across discount marketplaces before orderingnot Just Eat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Just Eat

  • Delivery speed and reliability on marketplace-only listings depend on the individual restaurant's own drivers, which is far less consistent than a platform-run logistics network.
  • The Grubhub acquisition was written down by billions of dollars within two years, a sign the US delivery market did not work economically for the company even at scale.
  • The parent company was taken private by Prosus in 2025, so a former public company with disclosed results is now reporting to a single owner instead.
  • Fee structures differ by country and even by restaurant within a country, making the total cost of an order harder to predict than a flat platform fee.
  • Brand fragmentation across Just Eat, Lieferando and Thuisbezorgd means account, loyalty points and order history do not necessarily carry over if you move between the markets that use different local names.

Wish

  • The US Federal Trade Commission previously took action against Wish over deceptive claims about product origin, shipping times and reference pricing, and the platform operated for years under the practices that prompted that action.
  • Wish shrank substantially from its mid-2010s peak user base as Temu and Shein captured the same low-cost cross-border shopping demand with more aggressive marketing and larger catalogues.
  • The platform changed ownership in 2024 when ContextLogic sold it to Qoo10, so long-time users are now dealing with a different operating company than the one that built the original reputation, good or bad.
  • As with comparable ultra-low-cost marketplaces, individual sellers vary widely in reliability, and product safety and authenticity cannot be verified by the buyer before an item ships from overseas.
  • Shipping times remain long relative to domestic retailers, commonly one to three weeks, and buyer recourse for delayed or missing orders depends on the buyer protection programme actually being honoured.

Pricing, plan by plan

Just Eat

Free
  • Pay per orderFree
    • Delivery fee where Just Eat Delivery is used
    • Service charge on order total in most markets
    • Restaurant-set delivery on marketplace-only listings, fee and speed vary by restaurant

Wish

Free
  • Pay per orderFree
    • Individual item prices frequently low, similar to Temu and Shein
    • Shipping times commonly one to three weeks
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Just Eat if

  • You need restaurant and takeaway marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want just eat delivery.
Just Eat review

Choose Wish if

  • You need discount marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want personalised discovery feed.
Wish review

Questions people ask

Is Just Eat or Wish better?
Neither clearly leads. Just Eat starts at Free and Wish at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Just Eat or Wish?
Just Eat starts at Free and Wish at Free.
Does Just Eat or Wish run on more platforms?
Both run on iOS, Android, Web, so platform support will not decide this one for you.
Can I use Just Eat for free?
Both have a free tier, so you can try either at no cost before committing.
What is Just Eat best used for?
Just Eat is most often used for a diner in a market like the netherlands or germany wanting deep coverage of independent local takeaways, someone ordering from a restaurant that runs its own delivery rather than a platform-run rider network, a user who already has an account under a local brand such as lieferando or thuisbezorgd, a diner comparing marketplace commission and fee structures across just eat, deliveroo and uber eats before ordering. Of those, a diner in a market like the netherlands or germany wanting deep coverage of independent local takeaways and someone ordering from a restaurant that runs its own delivery rather than a platform-run rider network are not what Wish is typically brought in for.
What can Just Eat do that Wish cannot?
Just Eat covers Restaurant and takeaway marketplace, Just Eat Delivery, Order tracking, Loyalty and voucher codes. Wish covers Discount marketplace, Personalised discovery feed, Wish Local pickup (select markets), Price-drop and clearance sections.

Answered from the vendors’ own pages

Just Eat: Is Just Eat the same company as Grubhub?

It was; Just Eat Takeaway.com bought Grubhub in 2021 but sold it to Wonder Group in 2024 after large write-downs.

Wish: Is Wish still owned by the company that built it?

No. ContextLogic sold the Wish platform and brand to Qoo10, a Singapore and Korea-based e-commerce group, in a deal completed in 2024.

Just Eat: Why does the app have a different name in some countries?

Just Eat Takeaway.com operates local brands such as Lieferando in Germany and Austria and Thuisbezorgd in the Netherlands, all on shared underlying technology.

Wish: Did Wish face regulatory action over its practices?

Yes, the US FTC previously took action against Wish over misleading claims regarding shipping times, product origin and pricing, requiring clearer disclosures.

Just Eat: Is Just Eat still a publicly listed company?

No. Prosus took Just Eat Takeaway.com private in a 2025 acquisition.

Wish: How does Wish compare to Temu today?

Wish is considerably smaller in scale and marketing spend than Temu, though both offer a similar low-cost, long-shipping-time cross-border model.

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