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Marketing & Analytics · head to head

Whatagraph vs Kissmetrics

Whatagraph logo

Whatagraph

Marketing & Analytics

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • They diverge on capability: Whatagraph covers Automated reporting, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Whatagraph and Kissmetrics actually diverge.

Attributes where Whatagraph and Kissmetrics differ
AttributeWhatagraphKissmetrics
Starting priceFree$500/month
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb
Founded20162009

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Kissmetrics
  • Blending data from multiple ad platforms into one dashboardnot Kissmetrics
  • White-labelled reporting under an agency's own brandingnot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Whatagraph
  • Analysing funnels and cohorts across a customer journeynot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Whatagraph or Kissmetrics better?
Neither clearly leads. Whatagraph starts at Free and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Kissmetrics?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $500/month for Kissmetrics.
Does Whatagraph or Kissmetrics run on more platforms?
Whatagraph runs on Web, Mobile, Api. Kissmetrics runs on Web.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Kissmetrics starts at $500/month.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Kissmetrics is typically brought in for.
What can Whatagraph do that Kissmetrics cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.
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