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Fleet Management · head to head

Fleet Complete vs Webfleet

Fleet Complete logo

Fleet Complete

Fleet Management

Telematics and asset tracking sold mainly through mobile network operators

From
On request
Rated
-
Full reviewWebsite
Webfleet logo

Webfleet

Fleet Management

European fleet telematics, owned by Bridgestone since the TomTom Telematics sale

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fleet Complete because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.; Webfleet ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • They diverge on capability: Fleet Complete covers Vehicle tracking, Webfleet covers Tachograph management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Fleet Complete and Webfleet actually diverge.

Attributes where Fleet Complete and Webfleet differ
AttributeFleet CompleteWebfleet

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fleet Complete

  • Vehicle tracking
  • Hours of service
  • Asset trackers
  • Field dispatch
  • Dashcams
  • Maintenance reminders

Only in Webfleet

  • Tachograph management
  • OptiDrive 360
  • LINK devices
  • PRO driver terminals
  • Tyre and vehicle data
  • Video telematics

What people use each for

The jobs each tool is most often brought in to do.

Fleet Complete

  • A mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationshipnot Webfleet
  • Mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one consolenot Webfleet
  • Canadian operators wanting a domestic vendor with local support and Telus channel billingnot Webfleet
  • Service businesses that want basic dispatch and vehicle tracking without buying a separate field service platformnot Webfleet

Webfleet

  • A haulage operator running heavy goods vehicles across EU borders that must download tachograph data remotely and prove driving-time compliancenot Fleet Complete
  • A European van fleet that wants driver coaching and fuel reporting without buying an American platform with unused compliance modulesnot Fleet Complete
  • An organisation already buying Bridgestone tyres and maintenance that can fold telematics into an existing service contractnot Fleet Complete
  • Fleets that want in-cab navigation and job dispatch on a dedicated driver terminal rather than a phone appnot Fleet Complete

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fleet Complete

  • Because most contracts are sold through a carrier, the commercial relationship, the service levels and the renewal date belong to the carrier, so a pricing dispute or a support escalation goes through a reseller who did not build the software.
  • Hardware is bundled into the subscription over a multi-year term, so a fleet that shrinks mid-contract keeps paying for units that are sitting in a store cupboard unless it negotiated a downsizing clause up front.
  • The product line was assembled by acquisition, so hours of service, European tracking and the core platform originated as separate products, leaving overlapping apps, duplicate logins and features that exist in one region but not another.
  • The third-party integration ecosystem is far smaller than the marketplaces run by Geotab or Samsara, so bespoke connections to a maintenance or payroll system usually mean building against the API yourself.
  • The web console and reporting look and behave like software designed a decade ago, and administrators who have used a newer platform will find the reporting builder slow and the exports rigid.

Webfleet

  • Ownership sits with a tyre manufacturer, so product investment follows the tyre and vehicle services strategy, and features that do not feed that business have historically moved slowly.
  • North American coverage is thin next to the European operation, with a smaller partner network and an hours of service product that is not competitive with purpose-built ELD vendors.
  • Useful compliance capability sits in add-on tiers, so remote tachograph download and advanced reporting push the real per vehicle cost well above the entry quote.
  • The camera line arrived later than the market and offers less on-device detection and less coaching workflow than Lytx or Samsara, so safety-driven buyers often end up running a second system.
  • Contracts are hardware-led and usually multi-year, so replacing Webfleet means either running out the term or writing off installed devices that have no resale value.

Pricing, plan by plan

Fleet Complete

On request
  • Fleet Complete$undefined/year
    • Per vehicle subscription, hardware included
    • Term length usually tied to the reselling carrier agreement
    • Asset trackers priced separately from vehicle units

Webfleet

On request
  • Webfleet$undefined/year
    • Per vehicle subscription in feature tiers
    • Hardware bought outright or amortised over the term
    • Tachograph and remote download sold as add-ons

Which should you pick?

Choose Fleet Complete if

  • You need vehicle tracking.
  • You work on Web, iOS, Android.
  • You also want hours of service.
Fleet Complete review

Choose Webfleet if

  • You need tachograph management.
  • You work on Web, iOS, Android.
  • You also want optidrive 360.
Webfleet review

Questions people ask

Is Fleet Complete or Webfleet better?
Neither clearly leads. Fleet Complete starts at On request and Webfleet at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fleet Complete or Webfleet?
Fleet Complete starts at On request and Webfleet at On request.
Does Fleet Complete or Webfleet run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Fleet Complete best used for?
Fleet Complete is most often used for a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship, mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console, canadian operators wanting a domestic vendor with local support and telus channel billing, service businesses that want basic dispatch and vehicle tracking without buying a separate field service platform. Of those, a mid-size fleet already under a national carrier contract that wants tracking added to an existing telecoms agreement rather than a new vendor relationship and mixed fleets that need to track unpowered assets such as trailers and generators alongside vehicles in one console are not what Webfleet is typically brought in for.
What can Fleet Complete do that Webfleet cannot?
Fleet Complete covers Vehicle tracking, Hours of service, Asset trackers, Field dispatch. Webfleet covers Tachograph management, OptiDrive 360, LINK devices, PRO driver terminals.

Answered from the vendors’ own pages

Fleet Complete: Do I buy Fleet Complete directly or through my mobile operator?

Both are possible, but the majority of North American customers buy through AT&T or Telus. Check which entity the contract is with, because it determines your support path, your billing cycle and your renewal date.

Webfleet: Is Webfleet still connected to TomTom?

No. TomTom sold the telematics business to Bridgestone in 2019. There is still navigation and mapping heritage in the driver terminals, but the owner and the strategy are Bridgestone.

Fleet Complete: What happens to the hardware if I cancel?

Devices supplied as part of a subsidised subscription are normally recovered or charged for on early termination. Ask for the exact clause before signing, because it is where the real cost of leaving sits.

Webfleet: Can it handle US ELD requirements?

There is an offering, but it is not the strength of the platform. A fleet whose main problem is US hours of service compliance should look at vendors built around that mandate.

Fleet Complete: Is it a fit for a fleet of five vans?

It will work, but small fleets get a better deal from vendors that publish pricing and sell month to month. Fleet Complete pricing improves with volume and a carrier relationship.

Webfleet: Do I have to buy Bridgestone tyres to use it?

No. The tyre services integration is optional. It is worth pricing as a bundle if you already buy from Bridgestone, because that is where the discounting sits.

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