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Customer Success · head to head

UserGuiding vs Whatfix

UserGuiding logo

UserGuiding

Customer Success

No-code product adoption tooling priced on monthly active users rather than per seat

From
Free
Rated
-
Full reviewWebsite
Whatfix logo

Whatfix

LMS

In-application guidance and walkthroughs layered over enterprise software you did not build

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only UserGuiding has a free tier, so it costs nothing to try first.
  • Each has a real cost: UserGuiding pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.; Whatfix whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • They diverge on capability: UserGuiding covers No-code flow builder, Whatfix covers Interactive walkthroughs.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which UserGuiding and Whatfix actually diverge.

Attributes where UserGuiding and Whatfix differ
AttributeUserGuidingWhatfix
Starting priceFreeOn request
Pricing modelPer month by monthly active usersquote
Free tierYesNo
PlatformsWeb, Chrome extensionWeb, Windows, macOS, iOS, Android
CategoryCustomer SuccessLMS

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UserGuiding

  • No-code flow builder
  • Onboarding checklists
  • Resource centre
  • In-app surveys and NPS
  • Session replay
  • AI assistant
  • Feature requests and roadmap

Only in Whatfix

  • Interactive walkthroughs
  • Self-help widget
  • Smart tips and beacons
  • Mirror sandbox
  • Product Analytics
  • Desktop and mobile support
  • Content localisation

Both cover

  • Segmentation

What people use each for

The jobs each tool is most often brought in to do.

UserGuiding

  • A software company that needs onboarding flows shipped this month without taking engineering off the roadmapnot Whatfix
  • A product team replacing a stale help centre with in-app guidance where users actually get stucknot Whatfix
  • A team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experiencenot Whatfix
  • A support organisation deflecting repetitive tickets with a resource centre and AI assistant inside the productnot Whatfix

Whatfix

  • An ERP or CRM go-live where thousands of employees must change how they work and classroom training will not reach them allnot UserGuiding
  • Reducing support tickets on a system where the same five questions account for most of the help desk volumenot UserGuiding
  • Improving data quality by placing field-level guidance where users consistently enter the wrong valuenot UserGuiding
  • A regulated organisation that needs employees to practise a process in a simulated environment before touching production datanot UserGuiding

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UserGuiding

  • Pricing is by monthly active user, so a freemium product pays for a large population of users who will never convert, and a strong growth quarter produces a bill increase rather than a saving.
  • Flows are built as an overlay on your interface and break when the underlying markup changes, so every significant front-end release carries a maintenance task nobody owns.
  • Session replay and the AI assistant are gated to the Growth tier at double the Starter price, so the feature list that sold the product is not what the entry plan delivers.
  • Analytics are adequate for guidance performance but shallower than a dedicated product analytics tool, so most teams end up running it alongside Amplitude or Mixpanel rather than instead of them.
  • Complex single page applications and heavily componentised interfaces need careful element targeting, and teams report brittle selectors that fail silently rather than raising an error.

Whatfix

  • Whatfix publishes no pricing, and contracts are typically scoped per target application, so extending guidance from Salesforce to Workday is a new commercial negotiation rather than a configuration change.
  • Overlays are anchored to interface elements, so when the underlying vendor ships a UI change your guidance can break silently, and the user sees a walkthrough pointing at a button that has moved; ongoing content ownership is mandatory, not optional.
  • It masks poor interface design rather than fixing it, and organisations sometimes use it to avoid confronting a badly configured system, which leaves the underlying inefficiency in place and adds an annual licence to it.
  • Building good content is real work. A meaningful rollout takes weeks of authoring and testing per application, and the internal effort usually exceeds what the business case assumed.
  • Adding a JavaScript overlay to systems holding HR and financial data triggers a serious security review in regulated industries, and some organisations cannot get approval to inject third-party script into their ERP at all.

Pricing, plan by plan

UserGuiding

Free
  • Support EssentialsFree
    • Entry support-oriented tier
    • Limited monthly active users
    • Core in-app guidance
  • Starter$174/month
    • Billed yearly
    • Product tours, tooltips, hotspots and checklists
    • In-app surveys and NPS
  • Growth$349/month
    • Billed yearly
    • Higher monthly active user allowance
    • Session replay
  • Enterprise$undefined/month
    • Custom monthly active user volumes
    • Security review and single sign-on
    • Dedicated support and onboarding

Whatfix

On request
  • Whatfix$undefined/year
    • Annual contract priced by application and user volume
    • Each target application typically licensed separately
    • Mirror and Product Analytics sold as additional modules

Which should you pick?

Choose UserGuiding if

  • You need no-code flow builder.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want onboarding checklists.
UserGuiding review

Choose Whatfix if

  • You need interactive walkthroughs.
  • You work on Web, Windows, macOS, iOS, Android.
  • You also want self-help widget.
Whatfix review

Questions people ask

Is UserGuiding or Whatfix better?
Neither clearly leads. UserGuiding starts at Free and Whatfix at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UserGuiding or Whatfix?
UserGuiding has a free tier; the other does not. Paid plans start at Free for UserGuiding and On request for Whatfix.
Does UserGuiding or Whatfix run on more platforms?
UserGuiding runs on Web, Chrome extension. Whatfix runs on Web, Windows, macOS, iOS, Android.
Can I use UserGuiding for free?
Yes. UserGuiding has a free tier, so you can try it without paying. Whatfix starts at On request.
What is UserGuiding best used for?
UserGuiding is most often used for a software company that needs onboarding flows shipped this month without taking engineering off the roadmap, a product team replacing a stale help centre with in-app guidance where users actually get stuck, a team wanting to test whether a checklist raises first-week activation before investing engineering time in a real onboarding experience, a support organisation deflecting repetitive tickets with a resource centre and ai assistant inside the product. Of those, a software company that needs onboarding flows shipped this month without taking engineering off the roadmap and a product team replacing a stale help centre with in-app guidance where users actually get stuck are not what Whatfix is typically brought in for.
What can UserGuiding do that Whatfix cannot?
UserGuiding covers No-code flow builder, Onboarding checklists, Resource centre, In-app surveys and NPS. Whatfix covers Interactive walkthroughs, Self-help widget, Smart tips and beacons, Mirror sandbox. Both handle Segmentation.

Answered from the vendors’ own pages

UserGuiding: How is UserGuiding priced?

By monthly active users, not by internal seat. Starter is around one hundred and seventy four dollars a month billed yearly and Growth around three hundred and forty nine dollars, with a free tier and a quoted Enterprise plan.

Whatfix: How much does Whatfix cost?

It is not published. Pricing is annual and scoped by application and user volume, with Mirror and Product Analytics as separate modules.

UserGuiding: Does it need engineering?

A one-time snippet install, then flows are built visually. Ongoing engineering involvement is usually needed only when interface changes break element targeting.

Whatfix: How does it compare with WalkMe?

Functionally similar. The commercial difference is that SAP acquired WalkMe in 2024, so non-SAP buyers increasingly shortlist Whatfix as the independent alternative.

UserGuiding: How does it compare on cost to Pendo?

Materially cheaper at the published tiers, but the comparison changes if your monthly active user count is large relative to your revenue.

Whatfix: Does it require changes to the target application?

No. It works as an overlay injected via a browser extension or a script, which is why the security review matters more than the technical effort.

UserGuiding: Is session replay included?

Only from the Growth tier upward, not on Starter.

Whatfix: Will guidance break when the vendor updates the UI?

It can. Content needs an owner who monitors and repairs it after vendor releases.

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